Manager, Influencer Partnerships
Hybrid (New York, NY)$85k - $90kFull Time - UnionPosted 1mo ago
About the role
PPFA seeks an Influencer Engagement Manager to support the development and execution of C3 and C4 creator partnerships and influencer engagement initiatives, driving social-first campaigns and managing creator relationships across platforms.
Responsibilities
- Support the development and execution of paid and organic influencer efforts, including partner identification, campaign briefs and creative concepting, timeline and deliverable management, and reporting.
- Develop clear and compelling creative briefs that translate organizational priorities and complex topics into engaging, platform-specific content opportunities for creators.
- Draft and manage influencer newsletters and communications that provide creators and supporters with updates, opportunities, resources, campaign information, and ways to engage.
- Identify and vet potential influencer partners across TikTok, Instagram, YouTube, and emerging platforms, with an eye toward audience alignment, cultural relevance, and campaign goals.
- Partner with the Associate Director to develop and execute creative ideas and content concepts that leverage creator voices, platform trends, and audience insights to drive engagement and impact.
- Stay on top of emerging content, creator, cultural, and platform trends, identifying opportunities to inform and strengthen content and partnership work.
- Manage influencer content review workflows, including coordinating internal review chains, collecting feedback, communicating edits, tracking approvals, and ensuring content moves efficiently from concept to publication.
- Support social listening and creator community management efforts using relevant social monitoring and analytics tools.
- Maintain and organize creator databases, partner records, and campaign tracking systems to ensure accurate and accessible information.
- Support contract administration and management across influencer partnerships, content work, digital partnerships, and vendors, including coordinating agreements, tracking deliverables and contractual obligations, and ensuring work is executed against agreed-upon terms and timelines.
- Performs other duties as assigned.
Qualifications
- 3–5 years of influencer marketing, content strategy, digital partnerships, and/or social media experience.
- Strong understanding of influencer culture, content and social platforms, and what makes content resonate with different audiences.
- Experience developing social-first creative concepts and briefs.
- Strong attention to detail and ability to manage multiple moving pieces, deadlines, deliverables, and contractual requirements across concurrent projects.
- Ability to prioritize, manage, and move along multiple projects, anticipate project breakdowns, and clarify needs to meet project goals.
- Strong writing skills, with the ability to create engaging communications, newsletters, and briefs that translate complex topics into digestible and engaging content.
- A savvy content strategist who understands how to leverage creators, cultural and content trends, social platforms, including emerging platforms, and digital tools.
- The ideal candidate thrives in a fast-paced work environment, understands and values strong processes, has experience with social media and ways to leverage content creators, and has a passion for social change.
Skills
Required:Influencer marketingContent strategyCampaign managementCommunication
Benefits
- $85,000 - $90,000 a year
- TRAVEL: 0-25%
Last updated Oct 23, 2026. Interested? Apply on the company site.
About Planned Parenthood
Planned Parenthood Federation of America is a nonprofit organization that provides sexual health care in the United States and globally.
sexual health carereproductive rightshealth centerssexual health
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