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Integrated Marketing Lead, Brand & Policy

OpenAI· Marketing
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Hybrid (San Francisco), Hybrid (New York City), Hybrid (Washington, DC)$287k - $318k + equityFull-timePosted 1mo ago

About the role

Lead policy- and reputation-focused integrated marketing campaigns to strengthen OpenAI's brand nationally and in local communities, translating complex AI topics into clear narratives for diverse audiences.

Responsibilities

  • Lead policy and brand campaign strategy: Develop integrated marketing strategies that communicate why OpenAI builds, demonstrate the real-world impact of our technology, and address important policy and societal issues.
  • Build national and local campaigns: Lead a mix of national paid-media campaigns and locally tailored efforts that reach policymakers, civic and community leaders, influential stakeholders, and the broader public.
  • Translate complex issues into compelling stories: Turn nuanced topics—including AI infrastructure, data centers, jobs, economic opportunity, and youth safety—into clear, credible, and engaging narratives for diverse audiences.
  • Own campaigns from strategy through measurement: Manage the full campaign lifecycle, including audience insights, briefs, creative development, media strategy, stakeholder alignment, execution, launch, optimization, and post-campaign analysis.
  • Connect policy expertise with brand building: Ensure policy-focused communications strengthen the broader OpenAI brand, create greater understanding of our mission, and build long-term trust.
  • Champion creative excellence: Partner with internal creative teams and external agencies to develop distinctive, culturally relevant work while maintaining accuracy and sound judgment on sensitive topics.
  • Drive cross-functional collaboration: Work closely with Global Affairs, Communications, Creative, Research, Product, and other partners to align priorities, navigate complex issues, and bring campaigns to market effectively.
  • Develop audience and market insight: Build a deep understanding of policy, civic, and local audiences and use research, data, and cultural insight to determine the most effective messages, channels, and messengers.
  • Measure and improve impact: Establish clear campaign objectives and measurement plans, using results and audience feedback to continuously strengthen our strategy and execution.

Qualifications

  • 12+ years of experience in integrated marketing, brand marketing, corporate reputation, public affairs, policy communications, or advertising, including significant experience leading complex, high-profile campaigns.
  • Policy audience expertise: Understanding of policymakers, civic leaders, advocacy organizations, community stakeholders, and other audiences that influence public understanding and policy conversations.
  • Brand-building experience: Ability to translate complex or technical subjects into accessible stories that strengthen reputation and connect a brand with a broad public audience.
  • National and local campaign experience: Proven success developing national campaigns as well as locally tailored marketing or public-affairs efforts informed by regional and community context.
  • Paid-media expertise: Experience leading substantial paid-media campaigns across channels (TV, digital video, social, print, audio, out-of-home, local media).
  • Integrated campaign leadership: Experience managing campaigns across paid, owned, earned, experiential, and community channels with strong strategic and project-management skills.
  • Exceptional judgment: Ability to navigate sensitive, fast-moving, and highly visible issues with care and accuracy.
  • Communication and influence: Strong written, verbal, and presentation skills with the ability to influence executives.
  • Cross-functional leadership: Track record of bringing together diverse teams to deliver objectives.
  • Agility and adaptability: Comfort operating in a fast-paced, evolving environment.

Skills

Required:Integrated marketing leadershipPolicy communicationsBrand storytellingPaid media strategyCross-functional collaborationMeasurement & analytics

Benefits

  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend
  • Daily meals in our offices, and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Additional taxable fringe benefits such as charitable donation matching and wellness stipends
  • More details about benefits provided during hiring process
Last updated Sep 10, 2026. Interested? Apply on the company site.

About OpenAI

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Company profileWebsite

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