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Customer Advocacy Manager

Thatch· Customer Advocacy
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Hybrid (Remote (US))$130k - $170kFull-timePosted 1mo ago

About the role

Thatch is building a customer advocacy function from the ground up. The role owns end-to-end advocacy programs, including a formal sales reference process and a customer advocacy motion to turn customers into public voices through case studies, speaking opportunities, and a community of HR leaders.

Responsibilities

  • Build and run a sales reference program that connects the right customers with the right prospects, supports pipeline and win rates, and avoids overusing your strongest advocates.
  • Develop a strong bench of customer advocates and create an experience that makes participation valuable for them.
  • Create opportunities for customers to advocate through conferences, webinars, podcasts, events, roundtables, and peer conversations.
  • Build the systems and processes to manage advocates, requests, availability, and outcomes, using AI and automation to operate efficiently at scale.
  • Measure the program’s impact across reference usage, content, pipeline influence, and win rates.

Qualifications

  • 8+ years of experience in customer marketing, advocacy, community, or a related function.
  • Experience building a customer reference or advocacy program from the ground up.
  • A track record of turning customer relationships into measurable business outcomes.
  • Strong partnership with Sales and Customer Success, including the judgment to push back when an ask isn’t right for the customer.
  • Comfort operating as a senior, hands-on IC in a fast-moving environment.

Skills

Required:Customer marketingProgram managementSales collaboration
Last updated Oct 15, 2026. Interested? Apply on the company site.

About Thatch

Health benefits from the future

Thatch is an all-in-one platform that makes it easy to offer the most personalized healthcare experience to your employees using an ICHRA.

healthcarebenefitsplatform
Company profileWebsite

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