Senior Internal Communications Manager, People
About the role
Strategic internal communications leader acting as the Internal Communications partner for Coinbase's People Success team, shaping how the people strategy reaches employees through clear, timely messaging and scalable processes.
Responsibilities
- Serve as dedicated Internal Communications partner to the People Success team, owning communications strategy for People programs and company-wide rollouts with a business-first, product marketing orientation.
- Advise the CPO and senior People leaders on high-stakes moments, including org changes, policy shifts, leadership transitions, and other high-stakes announcements, crafting messaging that is clear, human, and builds trust
- Own internal communications for the People Success Team itself, including monthly town halls, leadership communications, and other resources that build team awareness, alignment, and culture.
- Write and edit range of content, including CPO comms, town hall scripts, company announcements, and FAQs, translating People programming into clear value propositions for Coinbase leaders and employees.
- Build scalable communications infrastructure, including editorial calendars, playbooks, measurement frameworks, and rhythms that support a growing People organization.
- Coordinate with broader Internal Communications team and cross-functional partners to ensure People messaging is well-timed and aligned with the company narrative.
- Build mature communications infrastructure and use data, employee insights, and AI-enabled workflows to measure impact, scale work, and continuously improve
Qualifications
- 10+ years in internal communications, strategic communications, change communications, or product marketing, with proven experience advising C-suite or VP-level leaders on complex, high-stakes messaging.
- Proven track record producing executive-level content that drove measurable engagement or adoption outcomes, with strong writing, editing, and narrative development skills.
- Executive presence and interpersonal effectiveness, with the confidence to push back, influence decisions, and build trust quickly with senior leaders.
- Demonstrated ability to manage a broad portfolio of concurrent initiatives across multiple senior stakeholders while maintaining a coordinated, clear communications strategy.
- Experience building scalable communications processes, systems, and measurement frameworks from scratch.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality
Skills
Benefits
- Medical Plan, Dental and Vision Plan with generous employee contributions
- Health Savings Account with company contributions each pay period
- Disability and Life Insurance
- 401(k) plan with company match
- Wellness Stipend
- Mobile/Internet Reimbursement
- Volunteer Time Off
- Fertility Counseling and Benefits
- Generous Time off/Leave Policy
- The option of getting paid in digital currency

About Coinbase
Buy, sell, and manage cryptocurrencies.
Founded in June of 2012, Coinbase is a digital currency wallet and platform where merchants and consumers can transact with new digital currencies like bitcoin, ethereum, and litecoin. Our vision is to bring more innovation, efficiency, and equality of opportunity to the world by building an open financial system. Our first step on that journey is making digital currency accessible and approachable for everyone. Two principles guide our efforts. First, be the most trusted company in our domain. Second, create user-focused products that are easier and more intuitive to use.
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