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Strategic Activations Lead, Business Development

Meta· Partnerships
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Menlo Park, CA$193k - $269kFull-timePosted 1mo ago

About the role

Meta seeks a Strategic Activations Lead to design and execute in-person activations that bring Meta’s wearables, AI, and family of apps strategy to life. The role runs end-to-end from tentpole and high-profile events to intimate demos, with heavy travel and collaboration across cross-functional teams to secure resources, logistics, and successful partner experiences.

Responsibilities

  • Own end-to-end execution of glasses seeding and wearables activations in the field, across tentpole events, priority verticals, and individual partner moments
  • Design and deliver creative executions at every scale — from large tentpole footprints to intimate 1:1 meetings — that reflect Meta's broader strategy on wearables, AI, and the family of apps
  • Deliver compelling executive narratives and live product demos to C-level business leaders, A-list celebrities and talent, and other high-level influential voices
  • Partner with the Strategic Initiatives team to pressure-test playbooks in live conditions, bring back what works, and jointly own the outcomes the playbooks are built to produce
  • Train colleagues across cross-functional teams on glasses onboarding tactics to ensure a successful seeding experience for partners
  • Partner closely with Partnerships, Office of the President, Marketing, Policy, Communications, and Security to secure the resources, approvals, and logistics that activations require
  • Own onsite operational readiness: staffing, inventory management, device provisioning, run-of-show, contingency planning, and post-event follow-through
  • Travel domestically and internationally (50%) with a flexible schedule that follows the moment

Qualifications

  • 10+ years of experience in partnerships, experiential marketing, event production, field marketing, or related fields
  • Demonstrated experience leading live activations end-to-end, including on-site ownership within tight timelines and shifting priorities
  • Proven ability to influence and execute with cross-functional stakeholders in ambiguous, highly matrixed environments
  • Experience presenting and demoing to senior executives, high-profile talent, or major officials
  • Deep comfort with, and enthusiasm for, learning and explaining new consumer technology
  • Experience with written and verbal communication, including the ability to translate complex product topics into clear, executive-ready narratives
  • Willingness and ability to travel approximately 50%, including evenings, weekends, and international trips
  • Bachelor's degree (or equivalent practical experience)

Skills

Required:Event managementExecutive storytellingCross-functional collaborationPublic speaking / demosTravel flexibility

Benefits

  • Benefits information available on the Meta careers site
Last updated Oct 23, 2026. Interested? Apply on the company site.

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