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Business Marketing Manager, AI Ecosystem

Meta· Business Marketing
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Hybrid (São Paulo)Full-timePosted 1mo ago

About the role

Role to grow awareness, adoption, and sentiment of Meta's AI models and monetization initiatives among developers, ecosystem partners, and enterprise audiences in the region. Hybrid role requiring both technical AI understanding and strong marketing execution, owning regional go-to-market plans and strategic/content-driven initiatives.

Responsibilities

  • Build and execute the AI developer marketing strategy for the region to drive adoption of Meta's AI models and products
  • Own the localized go-to-market plan by translating global launches into regionally resonant activations
  • Turn technical messaging, assets, and documentation into developer-ready content (blogs, videos, tutorials, demos, events, solution guides)
  • Drive hybrid GTM motion across developers, partners, and enterprise; equip ecosystem partners, cloud providers, and enterprise engineering teams with narratives and assets
  • Plan and execute developer-first programs (hackathons, workshops, conference presence, community engagement, digital campaigns)
  • Work with developers, partners, and customers to test messaging and channel technical requirements back to product/engineering
  • Use adoption data, developer funnel signals, and sentiment to guide decisions and measure performance; establish operating rhythms and scorecards
  • Collaborate cross-functionally with product marketing, product/engineering, developer relations, partnerships, digital marketing, events, communications, legal, and privacy
  • Manage external vendors and agencies to scale content and program production

Qualifications

  • 10+ years of professional experience in technology, developer/platform marketing, or B2B technology marketing
  • Experience marketing technical products to a developer, ML engineering, or data science audience with credible positioning and messaging
  • Working knowledge of how developers build with AI and lifecycle (build, fine-tune, evaluate, deploy)
  • Experience developing technical content (tutorials, technical blog posts, videos, demos, benchmarks)
  • Experience across hybrid audiences (developers, ecosystem partners, enterprise engineering)
  • Marketing experience launching and driving adoption of new technical products in the GenAI space
  • Experience cross-functional collaboration with product, engineering, developer relations, research, analytics, and digital marketing
  • Experience using data to measure adoption and sentiment and optimize outcomes
  • Bachelor's degree in engineering, computer science, marketing, business, analytics, or related
  • AI-native mindset across marketing workflow (planning, ops, research, campaigns, reporting)
  • Fluent English

Skills

Required:AI/ML developer marketingTechnical content development
Last updated Oct 23, 2026. Interested? Apply on the company site.

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