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PR Coordinator

Tin Can· Marketing
Apply on company site
Seattle$65k - $90kFull-timePosted 1mo ago

About the role

PR Coordinator responsible for building Tin Can's earned media presence, managing media relations, and supporting the Director of Communications to position Tin Can in consumer, parenting, tech, and lifestyle outlets.

Responsibilities

  • Media outreach & pitching. Draft and send sharp, tailored pitches to top-tier consumer and parenting/lifestyle press. Turn Tin Can news, moments, and stories into coverage across the outlets that matter most to our audience.
  • Media list building. Build and maintain up-to-date, well-organized media lists across our key beats — parenting, tech, business, consumer/lifestyle, and beyond — so we're always pitching the right person, at the right outlet, at the right time.
  • Monitoring. Keep a constant pulse on the news cycle, and the broader conversation around kids and tech. Flag timely opportunities for Tin Can to join the conversation, and keep the team in the loop on anything relevant.
  • Press materials. Help draft and edit press releases, media alerts, briefing documents, fact sheets, and other written materials that sound unmistakably like Tin Can.
  • Product pitching. Get product into the hands of the right press and understand what it takes to convert to coverage — coordinating reviews, gifting, and hands-on placements that show off what makes Tin Can different.
  • Editorial calendar support. Help manage our editorial calendar, tracking key dates, launches, and moments so our outreach is always timely and never scrambling.
  • Reporting & tracking. Track press coverage, monitor results, and help pull together recaps that show what's working (and what we should try differently next time). Experience with Muckrack is a plus!
  • Team support. Prep briefing docs, conduct research, help coordinate logistics, and pitch in wherever the team needs an extra pair of hands.

Qualifications

  • 1-3 years of PR or communications experience, ideally with exposure to consumer, lifestyle, parenting, or tech accounts (Internships count; agency experience a strong plus).
  • Strong writing skills with ability to shift tone across pitches, press releases, and follow-ups.
  • Genuine interest in media and the news cycle; ability to find and chase stories.
  • Sharp organizational instincts to manage media lists, monitoring reports, and multiple pitches simultaneously.
  • Comfort with ambiguity and a bias toward action.
  • Collaborative, low-ego approach.
  • Bonus: opinions about reporters who would love a screen-free landline for kids.

Skills

Required:Media outreachMedia list managementMonitoring & trend spottingPress materials development

Benefits

  • Full benefits package
  • Offers Equity
Last updated Sep 9, 2026. Interested? Apply on the company site.
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About Tin Can

The super-magical Wi-Fi landline for kids

The super-magical Wi-Fi landline for kids. No screens, no texting, no strangers — just real conversation with Grandma, besties, and contacts you approve. Plug in, twirl that cord, and time-travel to pure voice fun.

Wi-Filandlinekidsvoice
Company profileWebsite

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