Growth Marketing Lead
About the role
Growth Marketing Lead at Tab, a payments and bookings platform for tourism and hospitality, focused on generating demand and inbound leads across B2B acquisition channels with ownership of paid ads, outbound email, referrals/partnerships, and cross-team collaboration.
Responsibilities
- Own targeting and budget allocation across campaigns
- Own creative and landing pages
- Run our current paid channels (Google, Meta) and expand into new ones — ChatGPT, Reddit, TikTok, LinkedIn, and vertical-specific channels for our industries
- Build prospecting and retargeting that works across the full customer journey
- Own personalisation, copy, creative and cadence for outbound email
- Manage sending systems and monitor deliverability, domains, warm-up
- Run our referral programme and ambassador programme
- Develop partnerships that drive customer acquisition
- Collaborate across teams on messaging, copy and creative guidelines
- Support marketing website, email leads and personalisation data, social media, content, SEO and GEO
- Own tracking and reporting: metrics for every channel, plus the marketing website
Qualifications
- 4–8 years in lead generation, ideally in B2B or fintech, ideally at a startup
- Strong technical and AI skills
- Strong analytical skills — comfortable with data
- High agency and hands-on in strategy and execution
- Good judgment across writing, creative and design
- Spanish or French is helpful
- Not required to excel at merchant calls (this is not a sales role)
Skills
About Tab
Revolutionising the way travellers discover, plan and book a trip
At Tab, we’re revolutionising the way travellers discover, plan and book a trip. The Guide lets travellers find and book anywhere — with helpful recommendations from friends & local experts, rather than bland listings with endless reviews. Planning your trip should be a joy, not a chore! We help people to travel responsibly, by booking direct instead of using traditional booking sites. Travellers get the best price and they help local businesses avoid unnecessary fees. Travel experts, content creators and the friends you always ask for recommendations can use The Guide to showcase their favourite places to stay and things to do. When you book one of their recommendations, you’ll get a discount from the business and they receive bonus credit to say thanks. The Tab platform gives independent tourism businesses the tools to improve their online presence, be discovered, take direct bookings — and also to take payments. Our payment platform is uniquely designed for tourism businesses, handling over 100 currencies natively, and every payment type securely and easily. As travel returns after a difficult period, it’s time for a fresh approach. That’s why we’re building a social commerce platform for tourism — helping to spread the benefits of tourism far and wide, and helping travellers make the most of their precious time abroad. We're headquartered in London, and backed by Y Combinator (the investors behind Airbnb, Dropbox and Stripe).
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