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Business Development Representative Team Leader

WGSN· Sales
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LondonPermanentPosted 1mo ago

About the role

BDR Team Leader responsible for leading a high-performing team of Business Development Associates (BDAs) in EMEA, focusing on outbound prospecting to larger organizations and ensuring high-quality opportunities for the sales teams.

Responsibilities

  • Lead, motivate and manage the BDA team against clear individual and team KPIs, with a strong focus on quality meetings, discovery conversations and pipeline creation
  • Run regular 1:1s, call coaching and structured feedback. Use Gong to review conversations, identify coaching opportunities and embed best practice across the team
  • Shape and execute prospecting strategies, account priorities, messaging and campaigns for high-value target organisations
  • Use data to understand performance and implement improvement plans
  • Drive Salesforce hygiene and provide reporting on team performance and pipeline health
  • Help the team use LinkedIn Sales Navigator and other tools to target accounts and stakeholders
  • Maintain a high bar for qualification and ensure effective handoff of meetings and opportunities to the sales team
  • Collaborate with Head of Sales, Marketing, Account Management and other stakeholders on targeting and feedback from the market
  • Continuously improve team workflows, outreach approaches, coaching practices and use of technology
  • Support recruitment, onboarding and ramp-up of new BDAs
  • There may be additional related activities not exhaustively listed
  • Role requires leadership over a team rather than individual prospecting targets

Qualifications

  • Approximately two years of experience leading, managing or supervising a BDR/SDR/BDA team in a B2B, SaaS, subscription, data or insights-led environment
  • Strong track record of coaching outbound sales teams and improving performance against measurable goals
  • Experience using Gong and Salesforce for coaching, performance management and CRM discipline
  • Experience using LinkedIn Sales Navigator for account and contact research
  • Data-led management style with ability to interpret metrics and translate insights into action
  • Excellent coaching, communication and interpersonal skills
  • Strong understanding of outbound prospecting, account prioritisation, lead qualification and discovery handoffs
  • Commercial confidence with larger, complex organisations and multi-stakeholder outreach
  • Collaborative, fast-moving mindset with ability to partner with Sales, Marketing and Account Management
  • Experience with Lusha, ZoomInfo or similar data-enrichment platforms (ideal)
  • Experience selling/prospecting into enterprise or upper mid-market (beneficial)
  • Familiarity with MEDPICC sales approaches (preferred)
  • Experience in trend intelligence, data, research, SaaS, media or subscription-led business (ideal but not required)

Skills

Required:Team LeadershipCoaching & FeedbackOutbound ProspectingCRM & Analytics

Benefits

  • 25 days of holiday per year with option to buy/sell up to 5 days
  • Pension, Life Assurance and Income Protection
  • Flexible benefits platform with Private Medical, Dental Insurance & Critical Illness
  • Employee assistance programme, season ticket loans and cycle to work scheme
  • Volunteering opportunities and charitable giving options
  • Great learning and development opportunities
Last updated Oct 21, 2026. Interested? Apply on the company site.

About WGSN

Trend Forecasting & Analytics 2025-2032

WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends

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