← All roles

DTC E-Commerce Marketing Manager

Scale Army· Marketing & Creative
Apply on company site
Remote$3.3k/mo - $4k/moContractPosted 1mo ago

About the role

Role responsible for owning day-to-day DTC marketing activities across paid ads, email/SMS, organic social, promotions, site conversion, and inbound leads; leads a small team and reports to optimize a single funnel from strategy to execution.

Responsibilities

  • Own the day-to-day marketing function across paid ads, email and SMS, organic social, promotions, site conversion, and inbound lead follow-up.
  • Set priorities across different marketing functions.
  • Bring marketing functions together into one funnel.
  • Own marketing strategy.
  • Own the promotional calendar.
  • Own weekly performance reporting.
  • Own conversion experiments.
  • Own creative direction.
  • Lead a small team of specialists across outbound sales, email and SMS, organic social, and design.
  • Set priorities for the team.
  • Write clear briefs for specialists responsible for execution.
  • Maintain standards across the team’s work.
  • Manage the inbound lead pipeline without personally making sales calls.
  • Own paid advertising creative direction from day one.
  • Co-pilot campaigns with a test budget by month three.
  • Progress toward full paid media ownership with guardrails around month five.
  • Follow written, metric-based criteria and timelines for paid media budget authority.
  • Step into hands-on execution when running a new experiment or when a marketing function has a gap.
  • Prove out new initiatives before handing them off to the team.
  • Automate work with AI when appropriate.
  • Direct and critique creative rather than personally designing it.
  • Direct and critique email work rather than personally writing every email.
  • Own conversion experiments.
  • Specify requests for site and CRO changes.
  • Brief site and CRO changes into the development queue.
  • Work with the existing development function rather than building internal tools or the website.

Qualifications

  • 4–8 years of experience in e-commerce or DTC marketing.
  • 2+ years of experience leading a small team or specialists.
  • Proven experience owning e-commerce marketing for a multimillion-dollar brand or business, with responsibility for driving revenue across multiple marketing channels.
  • Hands-on experience managing significant paid media budgets, ideally $50K–$100K+ per month across Google Ads and Meta Ads.
  • Experience owning paid media performance, testing, optimization, and ROAS/CAC targets.
  • Experience across paid social and search, lifecycle email and SMS, CRO, and promotions.
  • Higher-ticket, considered-purchase experience is a strong plus.
  • Jewelry knowledge is not required.
  • Strong understanding of paid social and search.
  • Strong understanding of lifecycle email and SMS, with Klaviyo preferred.
  • Strong understanding of CRO and promotions.
  • Fluency in ROAS, CAC, AOV, contribution margin, and GA4.
  • Ability to consider sample sizes before drawing conclusions.
  • Ability to set priorities and write clear briefs.
  • Ability to provide creative direction and critique.
  • Daily experience using Claude or an equivalent AI tool for real work.
  • Experience building with Lovable, Replit, or Cursor is a strong plus.
  • Ability to make a case and then commit once a decision has been made.

Skills

Required:Paid social and searchLifecycle email and SMS (Klaviyo preferred)CRO and promotionsROAS, CAC, AOV, contribution margin, GA4Creative direction and briefsAI tooling (Claude or equivalent)
Last updated Sep 16, 2026. Interested? Apply on the company site.

About Scale Army

Global Staffing for Marketing & Sales Growth

Scale Army sources, vets, and deploys high-performing marketers and sellers, helping meet growth targets with nearshore talent, month-to-month contracts, and fast onboarding.

staffingmarketingsalesgrowthnearshoreoffshoretalent sourcing
Company profileWebsite

More open roles at Scale Army