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VP of Marketing

Siro· Marketing
Apply on company site
New YorkFull-timePosted 1mo ago

About the role

Lead the brand, category, product storytelling, and scalable demand generation to fuel pipeline growth as Siro expands from a sales coaching platform into a broader sales performance management category.

Responsibilities

  • Own Siro's brand strategy and market positioning as we expand from sales coaching into a broader category
  • Own product marketing: messaging, positioning, and go-to-market for our target verticals
  • Shape how Siro tells its story across customers, prospects, recruits, and the market — brand, creative, and communications
  • Sharpen our differentiation in a market with legacy incumbents, two scaled venture-backed players, and a growing wave of new entrants
  • Partner with demand generation and Sales leadership to connect brand and product marketing to pipeline and revenue
  • Build, lead, and mentor the marketing team as the function scales

Qualifications

  • 12+ years of marketing experience, with 5+ in leadership roles at technology companies
  • Deep brand and product marketing experience — you've defined positioning and a category story, not only executed campaigns against one
  • Demonstrated success building and scaling marketing teams from early stage to scale
  • A strong point of view you'll argue for, and the judgment to teach a company how to think about marketing as it grows
  • Strong partnership track record with Sales leadership in complex selling environments
  • Comfortable with speed, ambiguity, and frequent change

Skills

Required:Brand strategyProduct marketingLeadership and people managementCross-functional collaboration with Sales

Benefits

  • Equity
  • Bonus
  • 20% bonus in addition to base salary listed
Last updated Oct 22, 2026. Interested? Apply on the company site.

About Siro

Boost In-Person Sales 36% with AI Coaching | Siro

Siro’s AI records and analyzes in-person sales conversations to surface coaching insights that help your team close more deals and uncover hidden revenue.

AI coachingsalesconversational analyticsrevenue growth
Company profileWebsite

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