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Consumer Marketing Manager, Japan

OpenAI· Marketing
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Tokyo, JapanFull-timePosted 1mo ago

About the role

Japan-focused consumer marketing leadership role to develop and execute locally relevant campaigns, narrative-building, and growth initiatives for OpenAI in Tokyo.

Responsibilities

  • Develop and execute Japan-specific consumer marketing plans under the Japan Marketing Lead, ensuring strong local relevance while aligning with global priorities.
  • Drive full-funnel initiatives that grow users and weekly active users, deepen activation and repeat usage, and improve retention, advocacy, and sentiment.
  • Act as a local expert and thought partner—bringing deep insights into Japanese culture, consumer behavior, and media dynamics to inform strategy, creative, and execution.
  • Manage and collaborate with local agencies, creators, and production partners to deliver culturally authentic, high-quality campaigns and content.
  • Partner closely with cross-functional teams including product marketing, communications, partnerships, and regional leadership to deliver integrated programs with clear impact.
  • Represent the voice of Japan internally, ensuring local nuance, context, and market realities are reflected in marketing strategy, messaging, and decision-making.

Qualifications

  • 7+ years of marketing experience, with a strong track record of delivering high-impact consumer campaigns and measurable user or usage growth in Japan.
  • Deep understanding of the Japanese consumer landscape, cultural context, and local media and marketing ecosystems.
  • Proven ability to build and execute integrated marketing plans across brand, digital, influencer/creator, and partner channels.
  • Comfortable operating at both strategic and hands-on executional levels in a fast-paced, ambiguous environment.
  • Strong network of local agencies, creatives, creators, and production partners; demonstrated experience managing external partners.
  • Excellent communicator and collaborator, with the ability to influence stakeholders across functions and geographies.
Last updated Sep 10, 2026. Interested? Apply on the company site.

About OpenAI

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Company profileWebsite

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