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Sr. Growth Marketing Manager, Paid Social Media

Suno· Growth
Apply on company site
NYC$145k - $170kFull-timePosted 1mo ago

About the role

Senior Paid Social Manager overseeing global paid social performance, attribution, and experimentation across markets; builds scalable processes and tools to drive web/app conversions, subscriptions, and growth, partnering with creative, data, product, and finance.

Responsibilities

  • Own Paid Social channel performance globally: manage campaigns optimizing for web and app conversions, subscriptions, and growth KPIs across multiple geographies and markets. Evaluate and pilot new platforms and formats as they become relevant.
  • Drive full-funnel results: manage budgets, bidding strategies, audience segmentation, and creative testing to consistently hit CPA and ROAS targets at scale
  • Manage platform partnerships: own the relationship with paid social channel reps, including beta access, product roadmap input, billing, and spend reconciliation.
  • Own analysis and reporting: run proactive weekly performance analyses, using Excel and other tools to diagnose trends and surface opportunities. Design and run incrementality tests (geo holdouts, lift studies) to confirm spend is driving net new users, not just capturing demand that would have converted anyway.
  • Navigate app campaign complexity: own tracking setup (Conversions API), MMP integration (Singular, AppsFlyer, Adjust, etc.), and mobile attribution nuance across platforms
  • Build your own tools: write scripts, build dashboards, and design smarter test frameworks to improve analysis, strategy and execution.
  • Partner with creative & across the business: own all creative analysis, brief new concepts, drive iteration based on performance data, and align with lifecycle/CRM, product, data science, and finance for audience strategy, budget, and measurement.
  • Own budget and forecasting: manage pacing across campaigns and markets, proactively reallocating spend to what’s working
  • Communicate with clarity: translate complex campaign data into sharp insights and recommendations for cross-functional stakeholders

Qualifications

  • 3+ years hands-on managing conversion-optimized paid social campaigns (must have specific paid social channel experience) with multi-million annual budget responsibility across major platforms
  • Strong grasp of web conversion campaigns — pixels, events, landing page performance, and full-funnel optimization
  • Experience running global campaigns across multiple geographies and markets
  • Experience with app campaign mechanics and mobile attribution (MMPs like Singular, AppsFlyer, Adjust; SKAdNetwork, postbacks, etc.)
  • Sharp analytical skills: advanced in Excel, including pivot tables, with a track record of proactively running weekly and ad hoc analyses to diagnose performance and drive decisions — not just reporting on results, but getting ahead of them
  • Comfortable operating in a fast-moving environment where channels, tools, and strategy evolve constantly
  • Nice to have: experience across a broad range of paid channels beyond the major social platforms (such as, X, Snapchat, Pinterest)

Skills

Required:Paid social campaign managementWeb conversion optimizationGlobal/cross-geography campaignsApp campaign mechanics & mobile attributionData analysis & Excel
Nice to have:Creative feedback & collaboration

Benefits

  • Company Equity Package
  • 401(k) with 3% Employer Match & Roth 401(k)
  • Medical, Dental, & Vision Insurance (PPO w/ HSA & FSA options)
  • 11 Paid Holidays + Unlimited PTO & Sick Time
  • 16 Weeks of Paid Parental Leave
  • Creative Education Stipend
  • Generous Commuter Allowance
  • In-Office Lunch (5 days per week)
Last updated Sep 10, 2026. Interested? Apply on the company site.

About Suno

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