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Product Marketing Manager, Pricing (Subscriptions)

Meta· Product Strategy
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Hybrid (Menlo Park, CA)$160k - $224kFull-timePosted 1mo ago

About the role

Pricing-focused Product Marketing Manager responsible for leading pricing, packaging and monetization strategy for Meta's subscription products, coordinating cross-functional efforts and guiding go-to-market for pricing initiatives.

Responsibilities

  • Lead pricing, packaging and bundling strategy for Meta's subscription products, including price setting, experimentation, discounting/promotions and internationalization.
  • Lead market assessment, quantitative analysis and qualitative feedback — representing market requirements internally with Product Management, Data Science and Engineering.
  • Drive ongoing pricing optimization, including periodic price adjustments, elasticity testing, to respond to market conditions and business goals.
  • Establish and uphold pricing governance, including principles, methodology, approval processes and guardrails across the subscriptions portfolio.
  • Own go-to-market strategy for pricing and packaging initiatives by guiding cross-functional teams in developing client communications, positioning and sales enablement.
  • Monitor competitor pricing and subscription market trends, providing actionable insights and recommendations to leadership on pricing and packaging changes.
  • Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs.

Qualifications

  • 10+ years of professional experience in pricing strategy, product marketing, product management, monetization or management consulting
  • Direct experience developing and executing pricing, packaging and bundling strategy for subscription products
  • Experience with pricing research, modeling and optimization (e.g. willingness-to-pay, price elasticity), and familiarity with key subscription metrics
  • Experience leading cross-functional teams through influence and the ability to drive resolution in the context of competing perspectives
  • Analytical, data-driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
  • Communication skills that are effective with technical, business and external stakeholders, including senior leadership
  • Experience working in a fast-paced, ambiguous environment and driving clarity in complex situations
  • Bachelor's degree in Business, Marketing, Economics or a related discipline

Skills

Required:Pricing strategyPricing research and elasticity modelingCross-functional leadershipCommunication with senior leadership

Benefits

  • Benefits described in the posting (not enumerated here)
Last updated Oct 23, 2026. Interested? Apply on the company site.

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