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Consumer Product Marketing Manager, AI

Meta· Consumer Marketing
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Hybrid (Menlo Park, CA)$160k - $224kFull-timePosted 1mo ago

About the role

Experienced Consumer Product Marketing Manager to lead inbound and outbound product marketing initiatives for Meta’s AI products, influencing product strategy, positioning, and go-to-market efforts across apps and Reality Labs with cross-functional collaboration.

Responsibilities

  • Influence and shape product strategies, positioning and narratives through data and insights for target audiences in collaboration with research, product, comms and policy
  • Develop and execute go-to-market strategies including goals, metrics for success, asset development and integrated launch planning with cross functional partners
  • Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long-term engagement
  • Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems

Qualifications

  • 10+ years of experience in consumer or product marketing
  • Direct experience in Product Marketing, partnering closely with Product teams
  • Experience with consumer GTM strategies based on consumer driven insights
  • Experience working with product, marketing, policy and communications teams at all levels of management
  • Experience driving presentations with executives and cross functional teams
  • Experience with consumer facing product launches and consumer campaigns
  • Experience developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders
  • Project management experience
  • Bachelor's Degree in Business, Marketing or Creative discipline, or equivalent practical experience

Skills

Required:Product MarketingGo-to-Market StrategyCross-functional Collaboration

Benefits

  • Bonus
  • Equity
  • Benefits
Last updated Oct 23, 2026. Interested? Apply on the company site.

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