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Creator Marketing Lead, LATAM

Meta· Marketing
Apply on company site
São Paulo, BrazilFull-timePosted 1mo ago

About the role

Meta seeks an experienced creator marketer to lead LATAM creator marketing across three mandates: building Meta’s standing with creators, taking creator solutions to advertisers, and shaping creators as a scalable marketing channel. The role partners with product, partnerships, sales, data science, and global marketing to turn regional opportunities into measurable business results, using data-driven insights and AI-enhanced strategies.

Responsibilities

  • Build creator preference for Meta
  • Own the marketing strategy for creators in LATAM and lead campaigns and programs to grow and monetize their work
  • Develop strategies grounded in cultural insight and data across markets
  • Represent LATAM creator needs in global forums and influence product/marketing decisions
  • Take creator solutions to market with advertisers
  • Own regional go-to-market strategy for Meta's creator advertising solutions across advertiser tiers
  • Translate product portfolio into cross-market propositions and drive adoption and revenue
  • Build enablement and evidence base of case studies, benchmarks, and measurement for creator marketing as a growth channel
  • Build and scale the through-creator marketing model
  • Shape creators as a scalable marketing channel from talent selection to creator-led content supporting brand and performance goals
  • Move from one-off activations to a repeatable, always-on operating system for content operations, brand safety, and paid amplification
  • Build measurement frameworks and use data to drive decisions
  • Define regional success metrics and measurement systems for sustained creator marketing, focusing on incrementality
  • Use data to shape investment strategy and optimize campaigns for executive storytelling
  • Manage marketing investment and partner ecosystem, including agency relationships and budget
  • Represent work at leadership levels through executive readouts and cross-functional forums
  • Integrate AI into marketing strategy and operations and embed AI in planning, production, and review of creator content

Qualifications

  • 10+ years of progressive marketing experience including creator/influencer/social/content marketing
  • Deep data fluency with measurement frameworks and data-driven decision making
  • Experience developing regional/global strategy and campaigns across markets with data support
  • Proven ability to drive growth and measurable business outcomes
  • Experience executing integrated marketing campaigns across social, digital, content, and events (brand and acquisition)
  • Experience deploying creators/influencers at scale including talent selection, content operations, paid amplification
  • Experience taking products/solutions to market with commercial/advertiser audiences
  • Demonstrated leadership of cross-functional programs without direct authority across product, sales, and partnerships
  • Strong project management across markets, agencies, and cross-functional teams
  • Comfort with ambiguity and emerging categories; ability to define strategy with no playbook
  • Portuguese and English fluency (Spanish preferred, not required)
  • Bachelor’s degree in Marketing, Business Administration, Communications, or related field

Skills

Required:Marketing strategyData-driven decision makingCross-functional leadershipCreator/influencer marketing

Benefits

  • Competitive salary
  • Health insurance
  • Flexible work arrangements
  • Paid time off
  • Professional growth opportunities
Last updated Oct 23, 2026. Interested? Apply on the company site.

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