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Program Manager, In-Market Testing & Insights

Meta· Program Management
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Bellevue, WA$132k - $189kFull-timePosted 1mo ago

About the role

Program Manager to lead in-market testing and insights programs across Meta's product portfolio, including AI-powered experiences, coordinating with product, engineering, marketing, and GTM teams, and managing vendor partnerships and budgets.

Responsibilities

  • Own in-market testing across the product portfolio — define test design, locale coverage, evaluation criteria, and delivery timelines supporting launch gates and post-launch quality monitoring across Meta's apps, growth, monetization, payments, and commerce surfaces
  • Lead in-market testing for Meta's AI-powered products as a priority growth area of the portfolio, covering Meta AI and AI experiences embedded across FB/IG/Messenger/WhatsApp
  • Develop testing methodology for generative and non-deterministic products — build the rubrics, human-evaluation frameworks, and quality dimensions (cultural relevance, factual grounding, tone, language quality, in-locale safety) that traditional pass/fail testing cannot capture
  • Run the Scaled Insights program — manage vendor partnerships to recruit multilingual users and gather rapid qualitative feedback across international markets
  • Lead the in-person insights portfolio — design and deliver market-immersion programs giving product, marketing, and leadership teams direct, structured exposure to international user feedback; own agenda, market selection, participant recruiting, synthesis, and follow-through
  • Build the bridge to marketing and GTM — partner with marketing, brand, and growth teams to identify in-market testing and insights opportunities that inform campaign localization, launch readiness, and market entry, and to surface local user signal into marketing decisions
  • Turn results into product decisions — partner with product, analytics, and engineering to translate findings into prioritized recommendations aligned to established product and quality frameworks
  • Apply AI to insights delivery — AI-generated summary reports, automated analysis and clustering of test results, cross-market synthesis of qualitative feedback, and agentic workflows that shorten time-to-insight
  • Manage vendors, budgets, and compliance — scoping, performance management, and procurement coordination across testing partners, including contingent workforce policy compliance
  • Contribute to shared program infrastructure — intake, methodology standards, metrics definitions, and deliverable templates used across in-market testing programs
  • Define and report program metrics that demonstrate the value and operational health of the portfolio to leadership

Qualifications

  • 8+ years of experience in program management, product operations, quality/testing operations, or a related field
  • Experience designing and managing in-market or functional testing programs for consumer products at scale
  • Experience managing testing or insights programs delivered through external vendor partners
  • Experience working with product teams to translate user feedback or testing data into product decisions
  • Experience with international markets, localization, or global product operations
  • Experience synthesizing qualitative and quantitative feedback into clear, data-informed recommendations for leadership

Skills

Required:Program managementTest design and evaluation for in-market testingVendor management
Nice to have:AI-enabled insights delivery

Benefits

  • benefits as listed in the job description may apply
Last updated Oct 23, 2026. Interested? Apply on the company site.

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