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Sr. Manager, Social Media & Communications

Heartflow· Marketing
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Hybrid (Rohnert Park, CA; San Francisco, CA)$155k - $202kFull-timePosted 1mo ago

About the role

Senior leader responsible for Heartflow's social media strategy and execution across major platforms, driving share of voice, audience growth, and engagement with healthcare providers, patients, and the cardiovascular community. Manages organic and paid social programs, channel strategy, community management, and HCP engagement, reporting to the VP, Brand and Marketing Communications.

Responsibilities

  • Channel Strategy & Content Creation: Define Heartflow's channel strategy across major social platforms and build a content creation plan specifically for social channels; develop evergreen Heartflow awareness content for physician and healthcare provider audiences; evaluate and expand into emerging social channels to reach target audiences.

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field
  • 7+ years of experience in social media management with progressive leadership responsibility; experience in healthcare, medical device, or another regulated industry preferred
  • Exceptional written, visual and verbal communication skills with attention to detail and brand consistency; experience with video and motion graphics a plus
  • Experience selecting and managing external agency partners and coordinating cross-functional and regulatory/compliance stakeholders
  • Data-driven mindset with experience defining, tracking, and reporting on social media KPIs
  • Strong understanding of healthcare landscape and emerging trends; experience in medical devices, digital health, or cardiovascular fields a plus
  • Native fluency in LinkedIn, X, YouTube, and Instagram; proficient with content management/measurement tools
  • Comfort with Canva or Figma; ability to produce clean graphics or templates independently
  • Experience using AI-powered tools to support content creation and productivity
  • Experience with social listening and analytics tools (e.g., Sprout, Brandwatch, native analytics)
  • Experience building community management frameworks and engagement/KOL programs
  • Strong organizational and project management skills to manage multiple content workstreams in parallel

Skills

Required:Social media strategyContent creation and design toolsPaid social amplificationCommunity managementAI-powered content tools

Benefits

  • Competitive compensation with base range $155,000 - $202,000 per year, plus bonus and equity
  • Equal Opportunity Employer
  • Comprehensive benefits package (medical, dental, vision, etc.) and a work environment that values diversity and inclusion
Last updated Sep 14, 2026. Interested? Apply on the company site.

About Heartflow

Decisive Coronary Care

Heartflow’s vision is to transform CAD from the leading cause of death into a disease that can be managed for life.

CCTA ResourcesRoadmap AnalysisFFRCT AnalysisPlaque AnalysisHeartflow OneHeartflow One PlatformMeasurable Impact
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