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Product Marketing Manager, News

The New York Times· Digital Marketing Generalist
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New York, NY$138.5k - $147kfull-timePosted 1mo ago

About the role

Product marketer focused on community and sharing features within The New York Times News product, embedded in the Community News Product team to drive daily habit and new audience growth through commenting, community features, and sharing.

Responsibilities

  • Act as the embedded product marketing lead for the Community News Product team, partnering with product, design, and newsroom stakeholders to define the role of commenting, community features, and sharing in the News product experience.
  • Partner with editors, reporters, and newsroom leadership to increase journalist participation in comments and community spaces, ensuring those interactions align with editorial values while deepening trust and engagement among readers.
  • Validate unique market and audience opportunities within News community and sharing experiences by gathering insight into reader and reporter perspectives, creating audience segmentation frameworks and personas that build empathy for how people participate in and benefit from community features and C2C sharing.
  • Craft positioning and messaging and develop go-to-market strategies for evolving community and sharing features, such as commenting improvements, reporter-led interactions, and sharing prompts. Use market and customer insights to design campaigns and in-product programs that increase engagement, repeat visits, and new audience growth.
  • Create and increase habitual product usage and retention by monitoring KPIs, conducting message tests and experiments, and supplementing quantitative data with qualitative feedback from readers and newsroom partners.
  • Collaborate with other News product teams. Lead and influence cross-functional teams without formal authority, helping stakeholders align on shared goals and balance growth, user experience, and editorial integrity.
  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Qualifications

  • 4+ years of related experience in marketing, product marketing, or product management, including at least 2 years of insights-driven go-to-market experience.
  • Experience with the product development lifecycle and operating within product-led teams; experience driving successful go-to-market strategies for product and feature launches, aligning product marketing and messaging to a larger brand narrative, and translating brand strategy into product marketing output.
  • Experience working in newsroom or editorial environments, driving audience and engagement with journalism or community features.
  • Demonstrated experience partnering with editorial or audience teams to design and promote community or social experiences (comments, reactions, forums) that deepen engagement.
  • Lead teams without formal authority, collaborating across product, newsroom, marketing, and data disciplines to achieve shared outcomes.

Skills

Required:Product marketingAudience research and segmentationGo-to-market strategyCross-functional collaboration

Benefits

  • For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
Last updated Sep 16, 2026. Interested? Apply on the company site.
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