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Sr. Manager, Channel Partnerships

Betterment· Sales
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Hybrid (New York, NY)$135k - $160kFull-timePosted 1mo ago

About the role

Senior role responsible for executing the partnerships go-to-market motion focused on co-selling and referral partners for the Betterment at Work business line. Owns the channel, including acquisition, contracting, onboarding, and enablement, and collaborates with Sales, Marketing, RevOps, Legal, and Finance.

Responsibilities

  • Source, negotiate, and sign new channel partners in priority verticals for Betterment at Work.
  • Build joint go-to-market plans with each partner, team mapping, referral paths, rep incentives, and success metrics.
  • Lead partner activation after signature by coordinating onboarding, training, launch materials, and internal handoffs.
  • Work directly with partner leaders and frontline reps to drive introductions, co-selling activity, and qualified pipeline.
  • Manage partner pipeline, forecasts, and activity in Salesforce, and report progress, risks, and results to leadership.
  • Support strategic deals by aligning pricing, approvals, and cross-functional execution with Sales, Marketing, RevOps, Legal, Finance, Product, and Compliance.
  • Identify what is and is not working across the channel, and adjust messaging, enablement, and partner focus accordingly.
  • Bring voice-of-partner and market feedback into the business to inform roadmap, positioning, and channel strategy.

Qualifications

  • 3–7+ years of experience in partnerships, channel sales, business development, or strategic alliances, ideally in B2B SaaS, fintech, retirement, payroll/HCM, benefits, or adjacent financial services.
  • Proven success building referral and co-selling partnerships that generate qualified pipeline and closed revenue.
  • Strong commercial operator who can own the partnership lifecycle end to end, from prospecting and contracting through onboarding, enablement, and growth.
  • Confident relationship builder with executive presence and the ability to work effectively across partner organizations and internal cross-functional teams.
  • Data-driven and organized, with strong judgment, prioritization skills, and fluency in pipeline management, forecasting, and Salesforce discipline.

Skills

Required:PartnershipsSalesforce

Benefits

  • We offer a competitive suite of benefits, including medical, dental, and vision coverage; life and AD&D insurance; short- and long-term disability; infertility support and WPATH-aligned transgender health benefits; an Employee Assistance Program (EAP); transit benefits and FSA and HSA options
  • Equity for all employees, including new hire and refresher grants.
  • Flexible paid time off, paid parental leave, and a fully paid four-week sabbatical in your sixth year.
  • Company-paid professional coaching for all employees.
  • Day-one 401(k) match plus matching on qualified student loan payments.
Last updated Sep 16, 2026. Interested? Apply on the company site.

About Betterment

Automated investing & Financial planning

Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.

investingfinancial planningsavingretirementtax-smart technologyinvestment portfolioscash management
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