Founding GTM Hire
New York, NY$160k - $200k + equityFull-timePosted 1mo ago
About the role
Growth-focused marketing role at Yarn, a YC-backed video product company. You’ll be the first person whose whole job is growing Yarn, reporting to founders in a small Soho NYC team.
Responsibilities
- Hunt logos. Get the fastest-growing companies in the world using Yarn. Outbound, targeted demos, launches, ABM video at scale.
- Write and ship content. Launch videos, playbook walkthroughs, shorts, posts, landing pages. All the copy that converts.
- Design and eval the agent. Write the playbooks the agent follows, judge its output, grade evals with the engineers. You won't write much code, but you'll decide what good looks like.
- Build the first growth systems. Onboarding and activation, routines that run 24/7, outbound built on Clay. Then whatever comes next.
Qualifications
- Smart and hungry. No specific experience required.
- A genuinely good writer. Scripts, cold emails, posts, landing pages.
- Extremely high-agency. You'll get a vague problem and a customer waiting.
- Good taste. You know the difference between a great launch video and a fine one.
- Comfortable in ambiguity. We're pre-playbook and pre-metrics. You'll help write both.
- Can run through brick walls.
Skills
Required:Writing and copywritingOutbound and ABMContent creation (video/landing pages)
Last updated Sep 16, 2026. Interested? Apply on the company site.
About Yarn
Make sales and marketing videos with AI.
Yarn uses AI to help founders, salespeople, and marketers make product and sales videos. Teams are using Yarn to make sales collateral, launch videos, use-case demos, training guides, and feature updates for Twitter and LinkedIn. No video experience needed and everything looks great out-of-the-box – think Notion, Linear, or Stripe-quality – but branded for your team. The magic really comes from AI (TTS, CV, LLMs) – so you can zip through 5x faster than a Loom.
artificial-intelligenceb2bsalesvideomarketing
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