← All roles

General Manager - Ashburn

JETSET Pilates· Ashburn, VA – Management
Apply on company site
Ashburn, VA$65kFull-timePosted 1mo ago

About the role

Founding General Manager role for a new JETSET Pilates studio in Ashburn, VA. Entrepreneurial leadership responsibilities include recruiting and developing the team, launching the studio, driving membership growth, and ensuring operational excellence, with transition to ongoing studio operations after opening.

Responsibilities

  • Execute local grassroots marketing initiatives prior to opening.
  • Build relationships with local businesses, influencers, and community partners.
  • Generate excitement and awareness leading up to launch.
  • Build and manage a pipeline of prospective founding members.
  • Support local social media initiatives that drive awareness and membership growth.
  • Coordinate community events and pre-sale activations.
  • Recruit, hire, onboard, and develop the founding Instructor and Studio Lead team prior to opening.
  • Lead onboarding and operational training initiatives.
  • Foster a culture of accountability, collaboration, and hospitality.
  • Conduct regular coaching conversations and performance check-ins.
  • Partner with ownership on launch readiness.
  • Establish operational processes and studio workflows.
  • Build schedules, staffing plans, and operational standards.
  • Ensure every aspect of opening day is executed successfully.
  • Coordinate vendor readiness, equipment setup, and operational logistics to ensure a successful studio launch.
  • Drive founding membership sales.
  • Execute pre-sale and launch campaigns.
  • Coach the team on consultative sales techniques.
  • Monitor pre-sale conversion metrics, founding membership goals, and launch readiness KPIs.
  • Provide regular updates on launch readiness and business performance.
  • Identify opportunities to improve systems and processes.
  • Support future studio openings as the brand grows.

Qualifications

  • 3+ years of operations or general management experience, ideally in boutique fitness, hospitality, or a luxury membership-model consumer service environment
  • Proven track record of building and leading high-performing teams — ideally across multiple locations or in a pre-opening context
  • Demonstrated self-starter with an entrepreneurial spirit — you take initiative, solve problems proactively, and thrive in environments where the playbook is still being written
  • Strong sales instincts with experience driving revenue targets and coaching others to do the same
  • Highly analytical — comfortable building reports, interpreting data, and making decisions backed by metrics
  • Exceptional organizational skills with the ability to manage competing priorities without losing momentum or attention to detail
  • Outstanding communicator who genuinely connects with people and makes every client and team member feel seen and valued
  • Hands-on experience in a fitness instruction or coaching capacity is strongly preferred
  • Passion for community building and an understanding of the local wellness, fitness, and hospitality community is strongly preferred.

Skills

Required:Operations management

Benefits

  • Complimentary or discounted JETSET Pilates classes
  • Paid time off (PTO)
  • Professional development opportunities
  • Medical, Dental, Vision
  • Unlimited PTO
  • We may use artificial intelligence (AI) tools to support parts of the hiring process... (disclaimer)
Last updated Oct 21, 2026. Interested? Apply on the company site.

About JETSET Pilates

The Modern, Elevated Reformer Experience

JETSET Pilates is a 50-minute, low-impact reformer workout that blends strength, control, and flow. Rooted in precision and designed to transform how you move, JETSET delivers an elevated Pilates experience.

PilatesReformer WorkoutLow ImpactFull Body
Company profileWebsite

More open roles at JETSET Pilates