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Business Analyst (Marketing)

Scale Army· Marketing & Creative
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Remote$1.3k/mo - $1.9k/moContractPosted 1mo ago

About the role

The Business Analyst (Marketing) acts as the go-to resource for day-to-day marketing data analysis, translating business questions into structured analyses and actionable reporting. The role combines analytical thinking with hands-on execution, including SQL querying, maintaining dashboards, and supporting stakeholders with ad hoc requests.

Responsibilities

  • Turn open-ended business questions into structured, well-reasoned analyses.
  • Scope business questions and determine the appropriate data needed for analysis.
  • Investigate changes in business metrics.
  • Deliver clear findings and recommendations based on analysis.
  • Own and maintain recurring reports and dashboards.
  • Ensure stakeholders have timely, accurate, and consistent views of performance.
  • Manage ongoing dashboard hygiene and upkeep.
  • Update workbooks and adjust dashboard layouts.
  • Keep visualizations clean, organized, and easy to read.
  • Write SQL to query existing datasets from established schemas.
  • Create previews of data models based on business questions.
  • Work with the existing data infrastructure without needing to build or maintain the underlying infrastructure.
  • Serve as a reliable analysis resource for the team.
  • Respond to ad hoc analysis requests.
  • Help stakeholders understand what the numbers mean.

Qualifications

  • 3+ years of experience in a data analysis, business analysis, or reporting role.
  • Experience independently structuring and working through analyses from broad business questions.
  • Hands-on experience with a modern BI or analytics tool such as Sigma (strongly preferred).
  • Experience with Tableau or a similar platform is transferable.
  • Experience with Salesforce reporting, including building and pulling reports and dashboards, is a plus.
  • Familiarity working alongside a central data or analytics engineering team is a plus.
  • Exposure to marketing metrics and funnel analysis, including MQLs and campaign performance, is a plus.
  • Solid working knowledge of SQL for querying and exploring data.
  • Ability to break down broad business questions, investigate them, and communicate the answer.
  • Ability to maintain dashboards, including formatting, layouts, and ongoing upkeep.
  • Ability to clearly present analytical findings to non-technical stakeholders.
  • Comfort with manual and detail-oriented reporting work.
  • Experience using AI tools such as Claude for data analysis and Claude Code for workflow acceleration is a plus.

Skills

Required:SQLAnalytical thinkingDashboard maintenanceStakeholder communicationBI tools (Sigma, Tableau, etc.)
Nice to have:Salesforce reporting
Last updated Sep 16, 2026. Interested? Apply on the company site.

About Scale Army

Global Staffing for Marketing & Sales Growth

Scale Army sources, vets, and deploys high-performing marketers and sellers, helping meet growth targets with nearshore talent, month-to-month contracts, and fast onboarding.

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