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Global Field Marketing Manager

GitBook· GTM
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RemoteFull-timePosted 1mo ago

About the role

Lead GitBook's global field and event marketing strategy, owning the end-to-end lifecycle of events and demand-generation initiatives to drive pipeline from an enterprise and developer-audience perspective.

Responsibilities

  • Own the global event calendar: decide which industry tradeshows and conferences to attend, manage sponsorships, booth, staffing, messaging, budget, and on-site execution.
  • Build activation around the big moments: design side-events surrounding conferences (dinners, roundtables, breakfast briefings, happy hours) and target accounts.
  • Create GitBook's own events: design and run owned formats (roadshows, customer summits, docs-focused meetups, launch moments) including format, content arc, and experience.
  • Experiment with community activation: collaborate with DevRel on hackathons, docs sprints, and community events with clear experiments and learnings.
  • Own online events: webinars, virtual roundtables, livestreams, coordinating or running them.
  • Build the tiering model: define Tier 1/2/3 events, including spend bands, staffing, pre/post-event motion, and eligibility criteria.
  • Report on pipeline, not attendance: develop measurement models for cost per opportunity, event-influenced pipeline, target-account attendance, and conversion to closed won.
  • Make the sales follow-up motion work: establish pre-event target lists with AEs, event briefings, and follow-up structures to convert badge scans into conversations.
  • Act as ABM sparring partner: collaborate on account-based plays, 1:1 and 1:few programs, and optimal event plug-ins into sales motions.

Qualifications

  • 7–10 years in B2B SaaS marketing with meaningful field marketing, event marketing, or integrated demand generation experience
  • Experience running international programs, especially in the USA
  • ROI-focused mindset with ability to quantify cost per opportunity and determine event value
  • Strong operational range: sponsorship negotiation, logistics, email invites, and dashboard/report building (e.g., HubSpot)
  • Sales credibility to participate in pipeline reviews and defend spend
  • Taste and opinions on what makes events memorable and valuable
  • Comfort with a technical/developer audience (engineers and leaders)
  • Ownership mindset with ability to build processes, flag issues, and self-drive initiatives

Skills

Required:Event strategy and managementABM and pipeline thinkingMeasurement and analytics

Benefits

  • Not specified in the description
Last updated Sep 16, 2026. Interested? Apply on the company site.

About GitBook

Documentation designed for your users and optimized for AI

Forget building and maintaining your own custom docs platform. With GitBook you get beautiful, AI-optimized docs that automatically adapt to your users and drive conversion

documentationAI optimizationcollaborationdeveloper tools
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