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B2B Marketing Manager, DACH

OpenAI· Marketing
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Hybrid (Munich, Germany)Full-timePosted 1mo ago

About the role

B2B Marketing Manager responsible for the integrated marketing strategy and execution for Germany, Austria, and Switzerland (DACH), collaborating with Sales, GTM, Product Marketing, and regional leadership to drive pipeline, opportunity progression, and revenue in the DACH region. Role blends strategy and hands-on execution across field, demand generation, ABM, content, partnerships, events, and product launches.

Responsibilities

  • Own and execute the integrated DACH B2B marketing plan, aligned with regional priorities, local revenue goals, market opportunities, and customer needs. Partner closely with the DACH Consumer Marketing Lead to ensure B2B and B2C strategies and activities are coordinated and complementary, while retaining clear accountability for B2B pipeline and revenue outcomes.
  • Carry pipeline goals for DACH B2B marketing and be accountable for demonstrating measurable contribution to pipeline creation, influence, opportunity progression, and revenue outcomes.
  • Partner closely with DACH Sales and GTM leadership on territory planning, target-account prioritisation, pipeline goals, strategic opportunities, and quarterly business reviews.
  • Build full-funnel programs across field and executive marketing, demand generation, account-based marketing, content, customer advocacy, partnerships, events, and digital channels.
  • Design programs around priority accounts and buying groups, tailoring narratives and engagement for senior decision-makers—particularly technical C-suite audiences—and connecting customer proof, partner participation, content, and seller follow-up to create or advance opportunities.
  • Work in close partnership with Marketing Operations to define target audiences, establish campaigns, maintain data and process quality, track performance, improve attribution, and turn results into clear recommendations.
  • Build a regular Sales, Marketing, and Marketing Operations pacing rhythm covering pipeline performance, account engagement, campaign conversion, opportunity follow-up, risks, and investment decisions.
  • Translate global campaigns, product launches, narratives, and assets into locally relevant programs that reflect DACH market dynamics, language, industry priorities, and customer expectations.
  • Work with EMEA specialist teams in London to bring the strongest regional capabilities into the market, while serving as the voice of DACH in regional planning and prioritisation.
  • Develop locally relevant customer stories and advocacy opportunities in partnership with Sales, Customer Success, Customer Marketing, Comms, and senior customer stakeholders.
  • Build joint programs with strategic technology, consulting, and implementation partners where they can extend reach, strengthen customer value, or contribute to pipeline.
  • Own the operating rhythm for DACH B2B marketing, including planning, budget management, agency coordination, campaign pacing, performance reporting, and prioritisation.
  • Build repeatable playbooks and share market learning across EMEA, helping the wider organisation understand what resonates with DACH customers and decision-makers.

Qualifications

  • 12+ years of experience in integrated B2B, regional, field, demand generation, or account-based marketing, ideally in enterprise technology, cloud, AI, or SaaS.
  • Proven track record of driving measurable pipeline and revenue impact through integrated B2B marketing programs, ideally within large, complex enterprise sales cycles.
  • Experience engaging senior decision-makers—particularly technical C-suite audiences—through long and complex buying journeys.
  • Experience with pipeline goals or comparable commercial targets and demonstrating marketing-driven revenue impact.
  • Partnership with enterprise sellers and Sales leadership on account prioritisation, pipeline reviews, opportunity acceleration, executive engagement, and follow-up.
  • Collaboration with Marketing Operations on campaign architecture, segmentation, lead and account processes, measurement, attribution, and performance reporting.
  • Ability to diagnose performance from pipeline and campaign data and reallocate investments accordingly.
  • Generalist marketer capable of integrating multiple channels into a single market plan, with experience aligning B2B and B2C strategies without ownership conflict.
  • Understanding of DACH enterprise buying dynamics and ability to translate local context into stronger marketing decisions.
  • Ability to balance local, regional, and global priorities within a matrix organization.
  • Strategic and hands-on, able to set direction and personally drive high-priority work to completion.
  • Strong commercial judgement, operational discipline, and prioritisation skills.
  • Credible communication with senior customer decision-makers and internal stakeholders.
  • Motivation to advance AI adoption in DACH and fluency in German and English.

Skills

Required:Integrated B2B marketingPipeline and revenue impactExecutive engagement (C-suite)Collaboration with Marketing Operations
Last updated Oct 1, 2026. Interested? Apply on the company site.

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