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Lifecycle Marketing Manager, SMB Ads

OpenAI· Marketing
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Hybrid (San Francisco)Full-timePosted 1mo ago

About the role

Lifecycle Marketing Manager responsible for building and leading lifecycle programs for SMB advertisers at OpenAI, from initial interest to sustained growth, across email, product experiences, education, and other channels.

Responsibilities

  • - Own the lifecycle program portfolio across prospect conversion, activation, retention, repeat spend, reactivation, and expansion.
  • - Map advertiser journeys using cohort analysis, product behavior, campaign performance, and customer feedback to identify high-impact growth opportunities.
  • - Build segmented, triggered journeys that connect advertiser needs, intent, readiness, and behavior to relevant messages and next steps.
  • - Lead prospect nurture and email acquisition programs. Coordinate audiences, retargeting, and conversion experiences with Growth Marketing.
  • - Launch onboarding and education programs that help advertisers create campaigns, understand performance, adopt capabilities, and grow their investment.
  • - Coordinate delivery across email, in-product and onsite experiences, retargeting, education, and sales engagement with channel and product teams.
  • - Test audiences, messaging, channels, timing, frequency, and offers. Use holdouts and downstream results to measure incremental customer impact.
  • - Define data signals, segmentation, instrumentation, automation, and measurement with Data Science, Marketing Operations, prospect intelligence teams, and Ads Engineering.
  • - Maintain high standards for journey quality, contact frequency, suppression, consent, and deliverability with operations and privacy partners.
  • - Improve activation, time to first campaign, retention, repeat spend, reactivation, and expansion. Scale effective programs and use AI to accelerate content, personalization, and analysis.

Qualifications

  • - Demonstrated track record of building and leading lifecycle programs from strategy through execution, with measurable activation, retention, or customer-growth results.
  • - Ability to translate customer behavior into effective engagement strategies through empathy, clear communication, and prioritization.
  • - Experience building behavioral segmentation and triggered programs using product and customer signals across multiple channels.
  • - Proficiency with cohort analysis, funnel diagnostics, retention measurement, and experimental design.
  • - Hands-on experience with CRM and marketing automation platforms (e.g., Marketo or comparable tools), including journey logic and personalization.
  • - Experience leading cross-functional programs with Product, Engineering, Data Science, Sales, and Marketing Operations.
  • - Ability to set strategy and launch programs in fast-moving environments with repeatable processes and reliable measurement.
  • - Experience with SMBs, self-serve products, advertising, SaaS, marketplaces, fintech, or high-volume customer journeys; thoughtful application of AI for personalization and execution.

Benefits

  • - Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • - Pre-tax Health FSA, Dependent Care FSA, and commuter accounts
  • - 401(k) retirement plan with employer match
  • - Paid parental leave (birth parents up to 24 weeks, non-birth parents up to 20 weeks) plus paid medical and caregiver leave (up to 8 weeks)
  • - Paid time off: flexible PTO for exempt, up to 15 days annually for non-exempt
  • - 13+ paid company holidays and additional paid office closures, paid sick or safe time
  • - Mental health and wellness support
  • - Employer-paid basic life and disability coverage
  • - Annual learning and development stipend
  • - Daily meals in offices and meal delivery credits where eligible
  • - Relocation support for eligible employees
  • - Additional fringe benefits (e.g., charitable donation matching, wellness stipends)
  • - Details available during hiring process
Last updated Sep 17, 2026. Interested? Apply on the company site.

About OpenAI

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Company profileWebsite

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