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Growth Marketing Manager - Web & Organic, SMB Ads

OpenAI· Marketing
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Hybrid (San Francisco)$198k - $219kFull-timePosted 1mo ago

About the role

Growth Marketing Manager responsible for building the web and organic growth engine for SMB advertisers at OpenAI, shaping discovery, activation, and advertiser value across web experiences, organic search, GEO, and onboarding journeys.

Responsibilities

  • Own the SMB Ads web strategy and roadmap to grow qualified discovery, signup, and advertiser activation.
  • Grow organic discovery through search, content, and GEO. Test new ways to help businesses find and evaluate OpenAI’s advertising offering.
  • Analyze journeys, funnels, and cohorts to identify conversion barriers and prioritize high-impact improvements.
  • Run experiments across landing pages, messaging, navigation, personalization, offers, and conversion flows. Use results to guide the roadmap.
  • Improve the journey from website visit to signup, onboarding, and first campaign with Product and Ads Engineering.
  • Define instrumentation, test design, attribution, and reporting with Data Science and marketing systems teams to measure incremental activation and advertiser value.
  • Launch useful web experiences with Content, Product Marketing, Design, Engineering, and specialist agencies. Evaluate capabilities such as personalization, chat, and experimentation tools.
  • Connect landing experiences to in-product, referral, and cross-sell acquisition programs. Coordinate onboarding and engagement with Lifecycle Marketing.
  • Use AI to accelerate research, prototyping, content, analysis, and experimentation. Scale successful tests and communicate results clearly.

Qualifications

  • 4–7 years of experience in growth marketing, web strategy, organic acquisition, conversion optimization, or product growth, with measurable acquisition, activation, or revenue impact.
  • Strong analytical judgment across funnels, cohorts, customer behavior, and incremental impact to prioritize growth opportunities.
  • Ownership of web experiences and experimentation programs that improve conversion from discovery to activation.
  • Ability to connect SEO, content-led discovery, and GEO with customer insight, web strategy, and product judgment.
  • Translate business opportunities into clear roadmaps and launched experiences with Product, Design, Engineering, Data Science, and Marketing.
  • Combination of strategic thinking with hands-on growth execution; experience in scaled tech, startups, or consulting with startup growth exposure.
  • Evaluate and implement web capabilities with technical partners, using AI to improve execution speed and quality.
  • Understanding SMB customers and experience in self-serve products, advertising, SaaS, marketplaces, fintech, commerce, or other high-volume digital businesses.

Skills

Required:Growth marketingWeb analytics & experimentationSEO / Organic searchCross-functional collaboration

Benefits

  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and additional paid company closures for focus and recharge, plus paid sick or safe time
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend
  • Daily meals in offices, and meal delivery credits
  • Relocation support for eligible employees
  • Additional taxable fringe benefits (e.g., charitable donation matching and wellness stipends) may be provided.
Last updated Sep 17, 2026. Interested? Apply on the company site.

About OpenAI

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Company profileWebsite

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