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Product Marketing Manager, Advertising

OpenAI· Marketing
Apply on company site
San FranciscoFull-timePosted 1mo ago

About the role

Product Marketing Manager responsible for defining the product and marketing strategy for OpenAI’s advertising business, translating advertiser needs and AI capabilities into market-ready positioning, go-to-market plans, and enablement materials.

Responsibilities

  • Define the product and marketing strategy for a component of OpenAI’s advertising business in partnership with cross-functional partners
  • Develop a deep understanding of advertisers through customer research, market analysis, and competitive insights, identifying opportunities to improve positioning, adoption, and product-market fit
  • Own positioning and messaging for your product area, translating complex capabilities into compelling narratives for different advertiser audiences and use cases
  • Partner with Product and Engineering to bring advertiser needs and market insights into roadmap discussions and product decisions
  • Develop and drive go-to-market plans for new products and features, owning marketing execution from planning through launch and ongoing adoption
  • Create advertiser-facing content and sales enablement materials, including product narratives, sales decks, one-pagers, FAQs, and launch communications
  • Partner with Sales, Partnerships, Data Science, and Analytics to define success metrics, assess launch and adoption performance, and turn findings into improvements
  • Surface advertiser concerns and launch risks related to performance, safety, policy, and trust, working with the relevant teams to address them in launch plans and customer communications
  • Align cross-functional partners around priorities, responsibilities, and timelines, making thoughtful tradeoffs and resolving blockers within your initiatives
  • Build repeatable approaches to launches, messaging, and enablement, sharing learnings and mentoring peers to improve the team’s storytelling and execution

Qualifications

  • Have experience independently developing product and marketing strategies and bringing products to market, particularly in advertising, marketing technology, platforms, or data and AI
  • Have experience in structured problem solving environments including but not limited to strategy/management consulting, investment banking, corporate strategy and venture capital
  • Understand advertiser goals and the advertising ecosystem, including measurement, targeting and relevance, creative, auctions, and performance tradeoffs
  • Can turn customer research and market insights into clear positioning, actionable go-to-market plans, and recommendations that inform product priorities
  • Communicate clearly and persuasively, translating technical concepts into differentiated customer value for a range of audiences
  • Use qualitative and quantitative evidence—including customer interviews, surveys, adoption data, and experiments—to make decisions and improve results
  • Bring structured problem solving and strong judgment to ambiguous challenges, independently setting priorities and managing initiatives from strategy through execution
  • Build effective partnerships across Product, Engineering, Sales, and other teams, influencing decisions and driving alignment without formal authority
  • Enjoy improving how teams work, sharing your expertise, and helping peers strengthen their craft

Skills

Required:Product marketing strategyMarket research and competitive analysisPositioning and messagingGo-to-market planningCross-functional collaboration

Benefits

  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend to fuel your professional growth
  • Daily meals in our offices, and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided
Last updated Sep 17, 2026. Interested? Apply on the company site.

About OpenAI

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Company profileWebsite

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