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Scaled Programs Lead, SMB Ads

OpenAI· Marketing
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Hybrid (San Francisco), Hybrid (New York City)Full-timePosted 1mo ago

About the role

Lead the design, launch, and scaling of global programs that engage SMB-focused agencies and partners, to grow OpenAI’s advertising solutions for small and medium-sized businesses.

Responsibilities

  • Set the global program strategy for SMB-focused agencies and scaled partners, defining priority audiences, growth goals, and investment choices.
  • Build awareness and recruit qualified participants through campaigns and outreach that demonstrate the value of OpenAI’s advertising solutions.
  • Segment agencies and partners by capabilities, needs, and growth potential. Design program tiers, incentives, and benefits that support their success.
  • Develop education, training, webinars, certification, badging, and content that help participants serve SMB advertisers effectively.
  • Launch repeatable co-marketing programs, joint campaigns, events, and reusable toolkits that reach SMB audiences through participating agencies and partners.
  • Pilot programs and measure participation, activation, advertiser growth, and economics. Scale effective approaches and refine or retire underperforming programs.
  • Lead cross-functional delivery and adapt programs across markets. Build the team and operating capabilities needed for global scale.

Qualifications

  • Experience building agency or partner programs for digital advertising platforms serving SMBs.
  • Track record launching programs that drive advertiser acquisition, activation, retention, or investment.
  • Experience designing partner tiers, certifications, incentives, and benefits.
  • Success developing scalable co-marketing campaigns, education programs, and partner toolkits.
  • Experience using program economics and experimentation to guide investment and growth.
  • Experience expanding partner programs globally and adapting them to local markets.

Benefits

  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend to fuel your professional growth
  • Daily meals in our offices, and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Additional taxable fringe benefits, such as charitable donation matching and wellness stipends
Last updated Sep 17, 2026. Interested? Apply on the company site.

About OpenAI

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Company profileWebsite

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