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Integrated Marketing Manager - LATAM

OpenAI· Marketing
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Hybrid (São Paulo)Full-timePosted 1mo ago

About the role

Integrated Marketing Manager to lead consumer marketing programs across LATAM with initial focus on Brazil and collaboration across Spanish-speaking markets. Based in São Paulo, hybrid model.

Responsibilities

  • Build consumer strategies from research, market signals and local cultural insight, identifying the audience, unmet need and behavior each program should influence.
  • Translate product features, AI capabilities and real product behavior into clear consumer use cases, messaging and brand storytelling, with accurate expectations about capabilities and limitations.
  • Lead integrated campaigns from brief to launch and learning, giving paid, owned, earned, social, creators, partnerships and experiences distinct, complementary roles.
  • Adapt global launches and campaigns to local needs while protecting the core brand strategy; create locally originated ideas when the opportunity calls for them.
  • Connect cultural relevance with practical product utility, helping both existing users and new audiences move from discovery to trial, broader usage and repeat engagement.
  • Partner with creator, social and partnership teams to sustain product education between major launches and turn cultural moments into a consistent marketing presence.
  • Partner with Product, Product Marketing, Growth, Brand, Creative, Production, Comms, Data and Regional teams to align priorities, messaging, channel plans and launch readiness, including when timelines change quickly.
  • Define success and learning plans before launch, using relevant brand and behavioral metrics and experimentation where feasible.
  • Manage campaign resources, agencies, budgets and production dependencies within agreed authority; make clear trade-offs and build forward plans that account for creative lead times and local market conditions.

Qualifications

  • 12+ years of technology marketing experience across Brazil and Spanish-speaking LATAM, with a proven record of leading integrated B2C programs and hands-on experience marketing AI products.
  • Deep local market knowledge and an insight-first approach
  • Strong product marketing expertise and genuine product curiosity. You explore AI tools yourself and can turn complex capabilities into useful, credible consumer stories.
  • Strong strategic and creative judgment, connecting brand positioning, product value and distribution to a compelling central campaign idea.
  • Understanding of the full consumer journey and how marketing contributes to awareness, acquisition, activation, adoption, engagement, retention or monetization, depending on the objective.
  • Strong measurement and experimentation discipline, with the ability to distinguish activity and platform metrics from business impact and explain attribution limits.
  • Experience balancing regional consistency with local nuance, and influencing cross-functional and global teams without relying on formal authority.
  • A clear record of personal ownership: you can set direction, produce high-quality work directly, manage agencies and delivery, and make progress with incomplete inputs and limited resources.
  • Fluency in Portuguese, English and Spanish, with the ability to communicate clearly and collaborate effectively across local, regional and global teams.
Last updated Sep 17, 2026. Interested? Apply on the company site.

About OpenAI

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