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Lead, Ads Prospecting & Customer Intelligence

OpenAI· Marketing
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Hybrid (San Francisco)$287k - $318kFull-timePosted 1mo ago

About the role

Lead the prospecting and growth intelligence for OpenAI’s ads business, building an intelligence and orchestration platform to identify relevant companies and contacts, determine next actions, and drive measurable advertiser outcomes across SMB Ads and beyond.

Responsibilities

  • Lead the function’s strategy, roadmap, operating model, and adoption. Connect platform investments to measurable advertiser and business outcomes.
  • Define a unified prospect, account, contact, and advertiser data model. Establish standards for identity, data quality, provenance, freshness, confidence, and consent.
  • Combine market, intent, behavioral, product, CRM, campaign, and customer-success signals to improve targeting and customer engagement.
  • Design enrichment and verification workflows. Evaluate in-house capabilities, platforms, vendors, APIs, AI, and human review to select effective solutions.
  • Develop scoring and next-best-action models using customer fit, intent, activity, reachability, lifecycle stage, and growth potential.
  • Connect intelligence to action across sales, marketing, product, paid media, partners, and lifecycle journeys through coordinated routing and activation.
  • Enable marketers to create audiences, configure triggered journeys, run experiments, and execute campaigns through intuitive systems with quality checks and approvals.
  • Build feedback loops that use outreach, engagement, conversion, spend, retention, churn, and customer-success outcomes to improve targeting and lifecycle decisions.
  • Measure data quality, coverage, targeting accuracy, deliverability, conversion, and incremental value. Establish permissions, suppression, auditability, and provider-performance standards.

Qualifications

  • Bring substantial experience building go-to-market systems, customer-data products, growth platforms, lifecycle infrastructure, revenue systems, or marketing technology.
  • Demonstrate ownership of platforms that connect data, decisions, and workflows to measurable commercial outcomes.
  • Apply strong product judgment to prioritize opportunities, define useful solutions, and sequence delivery.
  • Translate identity resolution, enrichment, scoring, segmentation, routing, experimentation, and feedback loops into clear system requirements.
  • Design practical solutions with marketers and sales teams, grounded in their campaign and customer workflows.
  • Explore data and test ideas with tools such as analytics platforms, SQL, APIs, automation, or AI-assisted prototyping. Production engineering experience is not required.
  • Evaluate build, buy, and integration choices across CRM, marketing automation, customer data platforms, and campaign-execution systems.
  • Lead a small team and build alignment with senior cross-functional partners.
  • Apply sound judgment to privacy, consent, deliverability, data rights, governance, and customer trust.
  • Bring relevant experience in advertising, SMB or self-serve businesses, product-led SaaS, marketplaces, commerce, fintech, enterprise go-to-market, or other multi-segment customer journeys.

Benefits

  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend
  • Daily meals in our offices, and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Additional taxable fringe benefits, such as charitable donation matching and wellness stipends
Last updated Sep 17, 2026. Interested? Apply on the company site.

About OpenAI

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Company profileWebsite

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