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Product Marketing Manager- Donor Experience

Virtuous· Virtuous
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RemoteFull-timePosted 1mo ago

About the role

Front-of-house product marketing role owning go-to-market strategy, campaigns, and pipeline for Virtuous Raise and Virtuous Volunteer in a remote, USA-based setting.

Responsibilities

  • Go-to-market strategy: define positioning, messaging, and market narrative for Virtuous Raise and Virtuous Volunteer.
  • Pipeline and revenue ownership for the unit, in collaboration with Demand and the GM.
  • Campaign strategy in partnership with Demand, including audience, messaging, and briefs; leveraging channel experts for execution.
  • Manage the bookings motion with Sales and Customer Success, including competitive positioning, objections, and proof points.
  • Launches: own go-to-market plans for meaningful ship events, aligning with product and Sales messaging.
  • Market and competitive intelligence: track positioning vs competitors and shape campaigns and sales conversations.

Qualifications

  • 5+ years in product marketing, demand/campaign marketing, or hybrid GTM role at a B2B SaaS company with accountable pipeline or bookings.
  • Experience owning go-to-market strategy end-to-end: positioning, messaging, campaign strategy, sales enablement.
  • Comfort partnering with channel-execution teams without directly running those channels.
  • Track record of engaging with prospects, customers, or analysts.
  • Exceptionally organized with strong cross-functional coordination (Product, Sales, Demand).
  • Fluency with AI tools in research, positioning, and content workflows.

Skills

Required:Go-to-market strategyCampaign strategySales enablementAI tooling fluency

Benefits

  • Market competitive pay leveraging Carta data
  • Employee recognition through Bonusly
  • 401(k) with company matching (50% up to 6%) after 90 days
  • Unlimited PTO
  • Paid time off for volunteering and company holidays
  • Employer-contributed healthcare (medical, dental, vision) with dependents options, HSA and FSA choices
  • 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption included)
  • Community focus with company outings and events
Last updated Sep 17, 2026. Interested? Apply on the company site.

About Virtuous

The future of fundraising is personal.

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create more responsive donor experiences and grow giving.

CRMfundraisingvolunteermarketingdonor engagementnonprofit
Company profileWebsite

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