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Product Marketing Manager- Intelligence

Virtuous· Virtuous
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RemoteFull-timePosted 1mo ago

About the role

Momentum and Insights are where our AI strategy meets the fundraising practitioner. This Product Marketing Manager owns why we built Momentum and Insights, drives go-to-market strategy, campaign and pipeline motion, and collaborates with Sales and Demand to turn the market story into bookings.

Responsibilities

  • Go-to-market strategy for the surface. You define positioning, messaging, and the market narrative for Momentum and Insights, translating what the PM and engineering ship into a story that lands with CAOs, VPs of Advancement, and gift officers.
  • The pipeline number. You own the S2 pipeline goal for the unit alongside Demand, and you're accountable for it, not just a contributor to someone else's report.
  • Campaign strategy. In partnership with Demand, you bring the audience, the message, and the campaign brief. The Demand team brings channel expertise and executes. You need to know which lever to pull and hold the plan accountable to the number.
  • The bookings motion. In partnership with Sales, you work with the field team to understand what's landing and build what they need next: competitive positioning, objection handling, proof points, and pricing narrative.
  • Launches. When Momentum or Insights ships something that matters to the market, you own the go-to-market plan for it: audience, message, channel plan, and how Sales talks about it.
  • Market and competitive intelligence. You track how Momentum and Insights are positioned against competitors, and you make sure that intelligence shapes campaigns and sales conversations.
  • Collaboration across PMMs. You stay connected to the other product-line PMMs so positioning stays coherent across Virtuous, and the work doesn't fragment.

Qualifications

  • 5+ years in product marketing, field marketing, or a hybrid GTM role at a B2B SaaS company, with real accountability for pipeline or bookings.
  • Experience owning go-to-market strategy end to end: positioning, messaging, campaign strategy, and sales enablement.
  • Comfort partnering with a channel-execution team (paid, SDR, field, email, direct mail) without running those channels yourself.
  • A track record of being in front of prospects, customers, or analysts, not just writing about them.
  • Strong written and verbal communication skills; ability to brief a sales team and interface with executive leadership.
  • Fluency with AI tools as part of your everyday research, positioning, and content workflow.
  • Comfort with ambiguity and a lean team; you'll build some of this function as you go.
  • Nice to have: Experience in nonprofit tech, higher ed, or relational verticals; marketing a multi-product platform; or building a PMM function from scratch.

Skills

Required:Go-to-market strategyCampaign planning and executionSales enablementMarket intelligenceAI tools fluency

Benefits

  • Market competitive pay leveraging Carta data
  • Employee recognition through Bonusly
  • 401(k) retirement plan with company matching - 50% match up to 6% of compensation after 90 days
  • Unlimited PTO
  • Paid volunteer days and company holidays
  • Employer-contributed healthcare benefits (medical, dental, vision) with dependents options and HSA/FSA choices
  • 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)
  • Community and company outings/events
Last updated Sep 17, 2026. Interested? Apply on the company site.

About Virtuous

The future of fundraising is personal.

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create more responsive donor experiences and grow giving.

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