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Product Manager II, Growth - Notifications

Coinbase· Growth (Consumer & Business)
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Remote$180.4k - $212.2kfull-timePosted 3d ago

About the role

Product Manager II on the Growth team owning the end-to-end notifications platform (push, in-app, email) to drive user engagement, activation, re-engagement, and lifetime value through ML-powered relevance and scalable experimentation.

Responsibilities

  • Own the product roadmap for Coinbase's notifications platform across push, in-app, and email channels, balancing infrastructure investment with growth experimentation.
  • Drive measurable improvements in user engagement, activation, and retention through personalized, ML-powered notification strategies.
  • Partner with Engineering, Data Science, and Marketing to build relevance models that improve targeting precision and reduce notification fatigue.
  • Lead experimentation programs (A/B and multivariate testing) to validate notification timing, content, and channel selection at scale.
  • Shape the long-term platform architecture to support new channels, audience segmentation, and real-time personalization capabilities.

Qualifications

  • 5+ years of product management experience with at least 2 years focused on growth, engagement, or lifecycle products at scale (1M+ users).
  • Proven track record shipping ML-powered personalization or relevance features, with demonstrated ability to partner with data science teams on model development and evaluation.
  • Deep expertise in experimentation methodology, including designing A/B tests, defining success metrics, and interpreting results to inform roadmap decisions.
  • Experience owning a multi-channel messaging or notifications platform (push, in-app, email), including deliverability, opt-in optimization, and frequency management.
  • Fluency in SQL and data analysis tools, with a demonstrated habit of self-serving insights to drive product decisions without waiting for analyst support.
  • Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Skills

Required:Product managementML-powered personalizationExperimentationSQLCross-functional collaboration

Benefits

  • Medical Plan
  • Dental and Vision Plan with generous employee contributions
  • Health Savings Account with company contributions each pay period
  • Disability and Life Insurance
  • 401(k) plan with company match
  • Wellness Stipend
  • Mobile/Internet Reimbursement
  • Volunteer Time Off
  • Fertility Counseling and Benefits
  • Generous Time off/Leave Policy
  • The option of getting paid in digital currency
Last updated Sep 17, 2026. Interested? Apply on the company site.
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About Coinbase

Buy, sell, and manage cryptocurrencies.

Founded in June of 2012, Coinbase is a digital currency wallet and platform where merchants and consumers can transact with new digital currencies like bitcoin, ethereum, and litecoin. Our vision is to bring more innovation, efficiency, and equality of opportunity to the world by building an open financial system. Our first step on that journey is making digital currency accessible and approachable for everyone. Two principles guide our efforts. First, be the most trusted company in our domain. Second, create user-focused products that are easier and more intuitive to use.

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