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Host Communications Strategy Lead

Airbnb· Community
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Hybrid (California / PST)$160k - $200kFull-timePosted 1mo ago

About the role

Airbnb is seeking a Host Communications Strategy Lead to blend strategic communications and marketing for host-focused initiatives, with a strong emphasis on messaging, channels, and rapid use of AI tools to move campaigns from brief to execution. The role drives adoption of key products/features, fosters host success, and builds trust in Airbnb as the hosts’ platform of choice.

Responsibilities

  • Own positioning and launch communications plans for new features, products and corporate/community updates.
  • Establish engagement and business goals for key announcements and campaigns. Work with analysts and data scientists to develop KPI and measurement frameworks.
  • Develop campaigns, draft messaging frameworks and positioning decks, and oversee communications execution (including writing, creative, etc).
  • Identify key audiences and segments to focus on, and build plans that support these goals.
  • Work in partnership with owned one-way and two-way channel owners (Community Center, Resource Center, social, CX, email) to define editorial approach and messaging, then manage campaign-related feedback to the business to inform decision making
  • Develop proactive and reactive communications plans
  • Work with channel owners to report out on key reach and engagement metrics as well as relevant business metrics. Partner with the ops team to manage & distribute sentiment dashboards, both announcement-specific and ongoing.
  • Champion the community and user in all decisions
  • Oversee creative collaboration between product design, content strategy, community and marketing teams
  • Serve as both an individual contributor and a cross-functional leader

Qualifications

  • 10+ years experience in marketing or communications, at a world class tech company or startup. Experience in platform or community-driven businesses is a plus.
  • Best-in-class verbal and written communicator. Strong writing background and editorial acumen a must.
  • Ability to translate complicated product features and complex community policies (reviews, fees, cancellation policies) into clear, compelling narratives
  • Writing samples and/or a portfolio of work to share
  • Ability to lead and drive initiatives across a matrixed organization, solve problems and influence cross-functional teams
  • Experience managing through cross functional teams
  • Versed in product strategy, design and development principles and processes
  • Managed creative agencies and led creative production
  • Conducted, synthesized and applied user insights, research and testing to marketing strategy
  • Passion for Airbnb. Airbnb hosts are preferred.

Skills

Required:Positioning and messagingCampaign managementCross-functional leadershipAnalytical framing / KPI development

Benefits

  • Reasonable accommodations provided in recruitment process
  • Base pay range $160,000—$200,000 USD
  • Role may be eligible for bonus, equity, benefits, and Employee Travel Credits
Last updated Oct 22, 2026. Interested? Apply on the company site.
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About Airbnb

Book accommodations around the world.

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 33,000 cities and 192 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions. No global movement springs from individuals. It takes an entire team united behind something big. Together, we work hard, we laugh a lot, we brainstorm nonstop, we use hundreds of Post-Its a week, and we give the best high-fives in town. Headquartered in San Francisco, we have satellite offices in Dublin, London, Barcelona, Paris, Milan, Copenhagen, Berlin, Moscow, São Paolo, Sydney, and Singapore.

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