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Senior Demand Strategy Lead, Experiences

Airbnb· Experiences
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Hybrid (US Remote)$204k - $249kFull-timePosted 1mo ago

About the role

Senior leader responsible for end-to-end demand strategy for Airbnb Experiences, owning lifecycle engagement, editorial/content strategy, and guest referral program with cross-functional partnership. Reports to the Director of Global Demand for Experiences.

Responsibilities

  • Define the end-to-end guest lifecycle strategy for Experiences, from first touch through repeat booking
  • Own the roadmap for email and push programs: Tripcycle, home-abandoner sequences, transactional messaging, and Launchpad integration
  • Identify the highest-impact audience segments, messaging angles, and send cadences, and build a rigorous testing framework to validate them
  • Drive automation of high-performing sends to maximize reach with minimal ongoing cost
  • Set the strategy for the Experiences newsletter and other owned content, what we publish, to whom, and how it ties to demand and discovery
  • Build an editorial calendar and a content-to-conversion measurement approach, so owned content is held to demand outcomes, not just engagement
  • Partner with Brand, Creative, and the affiliates/social lead so owned content, social, and lifecycle reinforce one another rather than overlap
  • Define the strategy and success criteria for the Experiences guest referral program
  • Partner with Product on UX improvements and bonus design to drive adoption
  • Track performance and iterate on incentive structures to find the lever that moves the needle
  • Partner with Growth Marketing and Engineering to translate strategy into shipped campaigns and automated workflows
  • Maintain a clear view of what is in flight, blocked, or needs escalation, with a regular reporting cadence
  • Influence Product roadmap prioritization so lifecycle and content capabilities keep pace with strategy

Qualifications

  • 12+ years in growth, lifecycle, CRM, email, or content marketing, ideally in a consumer marketplace or travel context
  • Track record owning a channel or lifecycle strategy end to end and being accountable for its business outcome, not just executing campaigns
  • Experience setting strategy that others (XFN partners, agencies, or a small team) execute against, in a matrixed environment
  • Strong analytical skills: builds measurement frameworks, interprets A/B tests, uses data to drive decisions
  • Experience building and scaling email/push automation programs
  • Editorial or owned-content judgment: can shape what we say and publish, not only how we send it
  • Crisp written and verbal communication: writes clear briefs, presents strategy to leadership, aligns stakeholders

Skills

Required:Lifecycle strategyCRM and email marketingEditorial/content strategyA/B testing and analyticsCross-functional leadership

Benefits

  • This role may be eligible for bonus, equity, benefits, and Employee Travel Credits
  • Pay Range: $204,000—$249,000 USD per year
Last updated Oct 22, 2026. Interested? Apply on the company site.
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About Airbnb

Book accommodations around the world.

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 33,000 cities and 192 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions. No global movement springs from individuals. It takes an entire team united behind something big. Together, we work hard, we laugh a lot, we brainstorm nonstop, we use hundreds of Post-Its a week, and we give the best high-fives in town. Headquartered in San Francisco, we have satellite offices in Dublin, London, Barcelona, Paris, Milan, Copenhagen, Berlin, Moscow, São Paolo, Sydney, and Singapore.

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