← All roles

Product Marketing Manager, Growth & Market Expansion

Meta· Product Marketing Management
Apply on company site
Hybrid (Los Angeles, CA)$130k - $188kFull-timePosted 1mo ago

About the role

Product Marketing Manager to drive market entry and growth across global markets for wearables. Own end-to-end go-to-market strategy for new market launches and in-market growth, collaborating with product, regional marketing, sales, channel, ops, legal, and policy.

Responsibilities

  • Market Expansion Strategy: Define and own the market expansion roadmap, including market prioritization frameworks, investment levels, and sequencing for new market entries across EMEA, APAC, and LATAM
  • Go-to-Market Execution: Own and operationalize clear GTM strategies for new market launches, including product readiness, channel strategy, pricing, positioning, and compliance
  • Insights & Research: Partner with research, market intelligence, and data science teams to gather market, category, channel, and audience insights that inform launch tactics and in-market growth strategies
  • Cross-Functional Leadership: Drive momentum across 12+ global teams — including regional marketing, product, ops, sales, legal, policy, and channel partners
  • In-market Growth: Post-launch, drive business goals across acquisition, engagement, retention, and advocacy; optimize marketing effectiveness and identify levers for sustained growth
  • Performance & Prioritization: Define success metrics, roadmaps, and prioritization across initiatives; use data to identify bottlenecks, test approaches, and double down on what works
  • Executive Communication: Provide visibility and strategic insights to stakeholders at all levels, informing leadership decisions on international investment and portfolio strategy

Qualifications

  • 7+ years of experience in strategic marketing, product marketing, product management, or management consulting within technology, consumer electronics, or internet/software industries
  • Track record of launching products in international markets, including navigating regulatory, cultural, and channel complexities
  • Experience using customer research, data, and market insights to inform product positioning, go-to-market strategy, and business decisions
  • Demonstrated ability to lead cross-functional initiatives in fast-paced, rapidly changing environments with multiple stakeholders
  • Strong executive communication skills, comfortable presenting to and influencing leadership
  • Experience delivering product launch results with internal and external partners across product, sales, marketing, comms, partnerships, legal, and policy

Skills

Required:Market expansion strategyGo-to-Market strategyCross-functional leadershipExecutive communication
Last updated Oct 23, 2026. Interested? Apply on the company site.

About Meta

Shop the latest AI glasses and wearable technology from Meta.

Shop the latest AI glasses and wearable technology from Meta. Explore Ray-Ban Meta, Oakley Meta, display glasses, and cutting-edge VR headsets.

AI glassesOakley MetaRay-Ban MetaVR headsetsliquid-ai-recruiting-targetwearable technology
Company profileWebsite

More open roles at Meta