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Head of Facebook Product Marketing

Meta· Marketing
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Hybrid (Los Angeles, CA)$232k - $296kFull-timePosted 1mo ago

About the role

Seasoned product marketing leader responsible for transforming and leading Facebook's product marketing organization globally, setting vision and strategy to grow relevance with next-generation users and delivering value to core users through product strategy, go-to-market, and launches across the US and key markets.

Responsibilities

  • Build, lead, and develop a large, global team of product marketers driving strategic consumer initiatives across the Facebook app.
  • People management including hiring and organizational design, coaching and performance management, and career development across a large, multi-layered team.
  • Set the vision and strategy for how Facebook grows relevance with the next generation and delivers deeper value to core users, including positioning frameworks for existing and new markets and user segments.
  • Develop marketing that moves consumers at scale by marrying consumer insights with business and product strategy, influencing product strategy and roadmaps as the voice of the consumer.
  • Shape the Facebook narrative by partnering with product and cross-functional teams to land messaging with consumers and in culture.
  • Lead analysis and diagnosis of opportunity areas across markets, cohorts, and surfaces to drive growth through the funnel (Feed, Video, Groups, Marketplace, Dating, Messaging, AI experiences).
  • Plan and lead successful product launches and go-to-market in the US and key global markets, driving adoption, usage, and retention.
  • Collaborate across cross-functional teams (product, engineering, data science, brand, PR, legal, policy) and with creators, communities, small businesses, policy makers, news media, and advocates to create integrated marketing moments.

Qualifications

  • 15+ years of experience in product marketing, growth marketing, or related disciplines for internet and/or consumer technology, including leading product marketing teams
  • Track record of building, mentoring, and leading a large and diverse global team
  • Experience partnering with product management and engineering to represent market requirements and shape roadmap, and with brand and growth marketing to bring products and campaigns to market
  • Ability to lead matrixed organizations with operational rigor and enthusiasm
  • Knowledge across social media, short-form and long-form video, creator economy, online marketplaces, privacy, and integrity
  • Proven experience leveraging data to solve complex problems and drive user acquisition and engagement strategies

Skills

Required:Team leadership and people managementCross-functional collaborationProduct marketing strategyData-driven decision making

Benefits

  • Bonus
  • Equity
  • Benefits
Last updated Oct 23, 2026. Interested? Apply on the company site.

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