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Senior Product Manager, AI Adoption & Growth

Demandbase· Product
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RemoteFull-timePosted 1mo ago

About the role

Senior Product Manager focused on AI Adoption & Growth for Demandbase's AI-native platform. Owns the customer journey from discovery to repeat AI usage, cross-capability adoption, consumption growth, and commercial expansion, defining product-led growth strategies and enabling monetization of AI capabilities.

Responsibilities

  • Define the product-led growth strategy for Demandbase’s AI-native application
  • Own the end-to-end adoption funnel across discovery, activation, repeat use, capability composition, AI consumption, and expansion
  • Identify the behaviors that represent meaningful customer value, not merely clicks, sessions, or feature exposure
  • Partner with application PMs to remove friction and introduce the next relevant job or capability at the right moment
  • Design and run product experiments involving onboarding, recommendations, defaults, templates, notifications, approvals, usage visibility, and upgrade paths
  • Develop lifecycle strategies for new customers and existing customers across multiple GTM user personas
  • Partner with Product Analytics and Data Science to establish instrumentation, behavioral cohorts, experimentation methods, and leading indicators of retention and expansion
  • Partner with Finance, Sales, Customer Success, and Marketing on AI packaging, credit models, trials, entitlements, and expansion motions
  • Create reusable growth patterns and platform requirements that can be applied across composable capabilities
  • Turn successful experiments into durable product experiences and operating practices

Qualifications

  • 5+ Years in Product Management or related field with experience in SaaS growth, PLG, AI products, or workflow platforms
  • Demonstrated ability to move activation, retention, expansion, or consumption metrics through shipped product changes
  • Comfortable working across onboarding, core workflows, lifecycle engagement, packaging, and monetization
  • Strong analytical and experimental judgment; able to distinguish correlation from evidence sufficient for a product decision
  • Experience influencing multiple product teams without taking over their roadmaps
  • Able to connect customer behavior, qualitative research, product strategy, and commercial outcomes
  • Familiarity with enterprise buying and adoption dynamics; understand that enterprise PLG includes admins, champions, permissions, enablement, and sales-assisted expansion
  • AI product experience is strongly preferred

Skills

Required:Product managementGrowth / PLGExperimentation & analyticsCross-functional leadership
Nice to have:AI product experience
Last updated Sep 18, 2026. Interested? Apply on the company site.

About Demandbase

Grow high-quality pipeline faster with the only AI platform built for how B2B really buys

Elevate your B2B go-to-market strategy with Demandbase's ABM platform, delivering smarter insights, agent-led automation, and AI-powered pipeline.

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