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Designer, Marketing (Games)

The New York Times· Creative Generalist
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Hybrid (New York, NY)$85k - $100kfull-timePosted 4w ago

About the role

Marketing Designer role focused on full-funnel creative strategy and execution for The New York Times Games subscription offering. Hybrid NYC role combining brand craft with performance-driven campaigns across paid, owned, and earned channels to drive subscriptions and engagement with Games.

Responsibilities

  • Contribute to development and execution of conceptual, visually compelling campaigns and always-on marketing creative for Games, supporting awareness, consideration, conversion and retention goals.
  • Design and adapt campaign creative across paid, owned and earned channels, including digital, social, email, in-app placements, app stores and OOH, in line with brand standards.
  • Translate in-product experiences and key feature benefits into marketing assets that deepen engagement and drive habitual product use.
  • Support in-house adaptation and extension of major brand campaigns, collaborating with leaders and agencies to ensure cohesive cross-channel executions.
  • Develop and maintain scalable visual systems, templates and libraries to enable rapid testing while upholding design quality and brand consistency.
  • Collaborate with designers, art directors, writers and marketers to concept, refine and ship creative that increases subscriptions and engagement.
  • Work from briefs, participate in reviews, and incorporate stakeholder feedback, adapting as needed based on news cycles or business needs.
  • Create clear, compelling presentation materials and articulate design decisions to colleagues and leadership.
  • Demonstrate support for journalistic independence and the NYT mission.

Qualifications

  • 5+ years of hands-on graphic design experience in marketing/advertising contexts (agency, studio, or in-house).
  • Portfolio demonstrating execution and conceptual thinking across social, digital display, email, in-app, and print; ability to clarify complex ideas for different audiences across the funnel.
  • Proficiency in typography, layout, balance, hierarchy, color, and overall design quality with attention to detail from concept through production.
  • Fluency with design and motion tools (Figma, Adobe Creative Suite) with collaboration-ready files.
  • Hands-on motion/animation experience in After Effects.
  • Comfort working cross-functionally with marketing strategy, media, product design, audience insights and brand identity; collaborative mindset for performance-focused campaigns.
  • Understanding of digital advertising trends and social media landscapes; ability to ensure authentic brand presence.

Skills

Required:Graphic designBrand systemsCampaign designMotion design

Benefits

  • Variable pay options such as annual bonus and restricted stock (for eligible roles in the U.S.)
  • Benefits may include medical, dental and vision, FSA, company-matching 401(k), employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
Last updated Sep 23, 2026. Interested? Apply on the company site.
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