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Marketing

Kobalt Labs· Marketing
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Hybrid (New York City, NY)Full-timePosted 4w ago

About the role

Marketing role at Kobalt Labs to build and execute the company’s marketing motion from the ground up, reporting to founders and collaborating with Sales, Partnerships, and web presence efforts.

Responsibilities

  • - Build and run marketing programs that generate qualified pipeline, working closely with Sales on target accounts, buying process, and what resonates with prospects.
  • - Run events ranging from intimate customer and prospect dinners to roundtables, conferences, and industry events.
  • - Turn customers and their results into content (case studies, customer spotlights, webinars, announcements, other stories).
  • - Own Kobalt's LinkedIn presence and develop founders' voices, turning conversations and milestones into posts.
  • - Work with Partnerships on events, co-marketing, industry associations, and other opportunities to reach the right audience.
  • - Create opportunities for customers to learn from one another and build a community around Kobalt.
  • - Collaborate on web presence, messaging, and content with the founders.
  • - Measure effectiveness and decide what to scale next.

Qualifications

  • - 3+ years of experience marketing a B2B product, ideally at a startup or growth-stage company.
  • - A strong portfolio of B2B content written personally (social, thought leadership, customer stories, announcements).
  • - Experience owning marketing programs end-to-end with measurable demand results.
  • - Experience collaborating with Sales and Partnerships to engage prospective customers.
  • - Experience with field marketing, customer marketing, or events is a plus.

Skills

Required:B2B marketingContent creation (copywriting, storytelling)Sales collaboration
Nice to have:Event marketing
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Kobalt Labs

AI copilot to automate risk ops for fintechs and banks

Kobalt has built an AI copilot to automate manual risk and compliance operations for fintechs and banks. Given a third party contracts and documentation, Kobalt’s reasoning engine ingests internal policies and procedures, legal commitments, past privacy and compliance assessments, and syncs with external legislation to instantly auto-surface and track risks. We're helping community/regional/sponsor banks increase revenue and scale their partnership and vendor volume, and we're helping fintechs conduct their partner diligence in 1/10 the time, all without needing to increase headcount.

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