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Social Media Lead, Kraken Pro

Kraken· Marketing
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Remote$96k - $192k + equity + bonusFull-timePosted 4w ago

About the role

Lead the Kraken Pro social channels with platform-native content, community engagement, and data-driven optimization to reflect Kraken Pro’s product quality and ecosystem.

Responsibilities

  • Craft scroll-stopping, platform-native content for X, Telegram, and beyond to maximize impact and reach for Kraken Pro.
  • Win the moment. Spot trends and reactive moments across CT/FinTwit and broader social, then rapidly craft timely, on-brand content.
  • Be the heartbeat of the community. Actively engage with the Kraken Pro audience. Reply, quote, poll, meme, and foster meaningful conversation.
  • Run an always-on calendar. Build and maintain a content calendar: create posts, route for approvals, schedule, publish, and monitor performance.
  • Integrate key updates. Translate product and ecosystem news into clear, compelling narratives.
  • Measure what matters. Track growth and performance and iterate based on insights and experiments.
  • Ship responsibly. Partner with Legal/Comms to ensure compliant, accurate, and aligned messaging across regions and platforms.

Qualifications

  • Receipts. Posts you wrote that broke out, on a brand account or your own or that you manage.
  • 3+ years in social or content, ideally fintech, crypto, or trading. Exceptional portfolios beat exceptional résumés here.
  • Speed under pressure. Markets don't wait for approval cycles and neither do you.
  • Range as a maker. Copy, memes, short-form video, charts, threads. You don't need a design queue to get a post out.
  • Taste. Knowing when not to post is as valuable as knowing when to.
  • Comfortable handling high-paced social channels
  • Strong writing, editing, and communication skills.
  • Creative and detail-oriented, with the ability to produce visually appealing content - whether it be briefing the design team, using Figma or being scrappy on CapCut

Skills

Required:Content creation and copywritingCommunity engagementSocial media strategy and analyticsEditing and writing
Last updated Sep 23, 2026. Interested? Apply on the company site.

About Kraken

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