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Social Media Manager, Germany (m/f/d)

Whatnot· Operations
Apply on company site
Hybrid (Berlin)€86k - €108kFull-timePosted 4w ago

About the role

Lead organic social for Whatnot in Germany. Manage German channels end-to-end from content planning and creator commissioning to production, publishing, and performance. Hands-on role focused on platform-native content across Whatnot’s categories to build a strong, recognisable German brand presence.

Responsibilities

  • Drive the strategy, creative direction, and day-to-day output of Whatnot’s German organic social channels.
  • Develop, script, produce, film, edit, and publish platform-native short-form content – from seller visits and IRL event coverage, to street-style formats – hosting where appropriate or directing creators and on-screen talent.
  • Identify and commission relevant German creators across Whatnot’s priority categories and communities, owning outreach, fee negotiation, onboarding, briefing, creative direction, and feedback.
  • Build a distinctive slate of repeatable formats and owned series that Whatnot Germany can become known for.
  • Test new ideas quickly, learn from performance, and continually improve formats, hooks, and execution.
  • Partner with Category Marketing and other teams to identify launches, events, and cultural moments where social can have the greatest impact.
  • Build clear, scalable workflows for content planning, production, creator commissioning, approvals, and reporting.

Qualifications

  • 5+ years in organic social, with experience owning both the strategy and the execution.
  • At least C1 German and strong working English.
  • Track record of growing a channel's reach and audience.
  • Hands-on experience scripting, producing, filming, and editing short-form video.
  • Portfolio demonstrating strong creative judgement and platform-native thinking across Instagram and TikTok.
  • Experience working with creators including sourcing, outreach, negotiation, briefing, and feedback.
  • Confidence interpreting social performance data to decide what to repeat, improve, or stop.
  • Strong organisation and ability to manage multiple productions and creator projects at once.
  • Comfort building the playbook as you go, testing and learning while maintaining a strong weekly content cadence.
  • Ability to work independently while collaborating with teams across Europe and the US.

Skills

Required:German language proficiencyEnglish language proficiencySocial media strategyVideo scriptingVideo production & editingCreator outreach & negotiation

Benefits

  • Generous Holiday and Time off Policy
  • Health Insurance options including Medical, Dental, Vision
  • Work From Home Support
  • Care benefits
  • Retirement; Pension plans internationally
  • Monthly allowance to dogfood the app
  • Parental Leave
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Whatnot

Whatnot is the largest livestream shopping platform in the U.S.

Whatnot is the largest livestream shopping platform in the U.S., connecting buyers and sellers in real-time across any category – from collectibles like trading cards to comics, fashion, sneakers, and more.

marketplacee-commerce
Company profileWebsite

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