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Performance Creative Lead, Europe

Whatnot· Operations
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Hybrid (London), Hybrid (Berlin)£99k - £121k + equityFull-timePosted 4w ago

About the role

Role within EU marketing to build and lead the performance creative engine across Europe, owning strategy, team, operations, and output for paid growth across Europe with cross-functional collaboration and external partnerships.

Responsibilities

  • Own the EU performance creative engine across paid social: accountable for the volume and quality of creative Europe ships every month.
  • Balance performance and brand: push for creative that drives results without drifting from Whatnot’s recognizable and trustworthy branding.
  • Build the strategy and operating system to scale creative output while reducing guesswork, improving quality, and increasing creative impact.
  • Manage and develop a growing team as a player-coach, setting direction and holding a high bar while staying hands-on in the work.
  • Partner closely with Performance Marketing to build the creative testing roadmap, understand what's working, diagnose performance issues, and turn learnings into better creative.
  • Lead creative output across multiple pipelines: creator-led ads, in-house production, edited community content, agencies, and creator marketplace platforms, deciding which external partners and platforms to invest in and managing those relationships.
  • Build systems for briefing, production workflows, asset tracking, localization, creator workflows, and feedback loops to scale.
  • Partner with US Performance Creative team so top-performing creative travels between markets and Europe adapts tools and playbooks built for global marketing.
  • Ensure data-driven decisions on what to repeat, cut, or test next, moving from one-off wins to repeatable systems.
  • Stay hands-on when needed: sourcing creators, shaping briefs, reviewing edits, producing assets, and unblocking the team.
  • Drive AI adoption across the team to move faster and build better processes (research, learning summaries, localization inputs, reduced manual work).

Qualifications

  • Experience building or managing a high-volume performance creative program across multiple workstreams, channels, and markets.
  • People management experience including hiring, developing talent, and raising the bar across production and creator management.
  • Experience sourcing, vetting, and managing external partners (agencies, freelancers, creator marketplaces) to scale output beyond in-house production.
  • Strong paid performance fluency in reading creative performance data and turning learnings into sharper creative tests.
  • Strong operating ability to build systems for briefing, production, asset tracking, localization, creator workflows, and feedback loops.
  • Strong creative taste across short-form video, creator-led ads, UGC, edited assets, and native paid social formats with brand protection for performance.
  • AI-forward leadership to reduce manual work, improve workflows, speed up research, summarize learnings, localize inputs.
  • A sharp eye for what good looks like in briefs, concepts, cuts, captions, and assets.
  • Comfort working across Europe with localization by market, language, and customer behavior.

Skills

Required:High-volume performance creative program managementPeople management and talent developmentExternal partner managementPaid performance analysisCreative strategy and localization
Nice to have:AI adoption and toolingVideo editing (hands-on)

Benefits

  • Generous Holiday and Time off Policy
  • Health Insurance options including Medical, Dental, Vision
  • Work From Home Support
  • Care benefits
  • Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4%) and Pension plans internationally
  • Monthly allowance to dogfood the app
  • Parental Leave
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Whatnot

Whatnot is the largest livestream shopping platform in the U.S.

Whatnot is the largest livestream shopping platform in the U.S., connecting buyers and sellers in real-time across any category – from collectibles like trading cards to comics, fashion, sneakers, and more.

marketplacee-commerce
Company profileWebsite

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