← All roles

Influencer Marketing Manager

Whatnot· Marketing
Apply on company site
Hybrid (San Francisco, CA / Seattle, WA / New York, NY / Los Angeles, CA)$126k - $165kFull-timePosted 4w ago

About the role

Influencer Marketing Manager responsible for end-to-end influencer strategy and execution across Whatnot's paid influencer program, managing creator relationships from macro/top-tier to mid-tier, and driving program-level results.

Responsibilities

  • Identify, outreach, and close deals with influencers across YouTube, TikTok, and Instagram; own relationships end-to-end from first contact to long-term performance.
  • Develop influencer campaigns aligned to specific creator archetypes and activation formats, partnering with Category Marketing.
  • Source and reach creators via email, DMs, or other channels.
  • Negotiate contracts in line with CAC, FTB, and LTV targets; drive internal approvals to signature.
  • Provide white glove account management to partners with strong product understanding, high-quality content, on-time delivery, and prompt payment.
  • Build and manage a scalable creator roster from macro/top-tier to mid-tier for volume activations.

Qualifications

  • 4+ years of influencer marketing experience.
  • Proven track record running end-to-end influencer campaigns from sourcing through execution.
  • Experience managing top-tier and macro creator relationships with ability to unlock outsized value.
  • Comfort operating across creator tiers; able to manage macro deals and build mid-tier roster in same timeframe.
  • Experience in high-growth environments with ability to move fast and adapt.
  • Strong understanding of internet culture to identify trends and opportunities for Whatnot.
  • Excellent written skills for creative briefs and directing creators; ability to articulate content strategy.
  • Strong data-driven mindset for measuring program performance and iterating strategy.

Skills

Required:Influencer marketing strategyCreator relationship managementNegotiation and contractsCampaign analytics

Benefits

  • Generous Holiday and Time off Policy
  • Health Insurance options including Medical, Dental, Vision
  • Work From Home Support
  • Care benefits
  • Retirement; 401k with employer match up to 4% (US) and Pension internationally
  • Monthly allowance to dogfood the app
  • Parental Leave
Last updated Oct 21, 2026. Interested? Apply on the company site.
Whatnot logo

About Whatnot

Whatnot is the largest livestream shopping platform in the U.S.

Whatnot is the largest livestream shopping platform in the U.S., connecting buyers and sellers in real-time across any category – from collectibles like trading cards to comics, fashion, sneakers, and more.

marketplacee-commerce
Company profileWebsite

More open roles at Whatnot