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Head of Launch, UK

Whatnot· Operations
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Hybrid (London, UK)Full-timePosted 4w ago

About the role

Role focused on scaling categories in the UK for Whatnot’s live shopping platform. Responsible for defining UK category strategy, leading a cross-functional launch team, and driving growth through new vertical launches in the UK and eventually across Europe.

Responsibilities

  • Define the strategic vision for UK categories and build a rolling action plan
  • Lead and develop a cross-functional team of launchers responsible for seller onboarding, growth, influencer activation, and community events in the UK
  • Launch end-to-end new categories in the UK from hypothesis and validation to seller acquisition, community activation, and growth
  • Work cross-functionally with product, marketing, operations, and engineering to unlock platform features needed for new categories
  • Define success metrics for each vertical and run data-driven experiments to determine where to focus resources
  • Identify category unlocks and collaborate with product, marketing, operations, and engineering on growth initiatives
  • Represent the UK market internally and externally, providing local context to product decisions and business strategy
  • Build relationships with top sellers/buyers and engage with industry events and communities to surface opportunities and drive growth

Qualifications

  • 10+ years of experience in fast-paced, client-facing roles (Strategy Consulting, Venture Capital, Private Equity, or partnerships at a tech company)
  • Proven experience in building and leading high-performing teams
  • Zero-to-one builder with experience launching new products, categories, or markets from scratch
  • Deep UK market expertise and fluent English with understanding of UK consumer culture and e-commerce dynamics
  • Player-coach capable of strategic shaping and hands-on execution
  • Scrappy and resourceful with strong data-driven decision-making skills
  • Highly analytical with ability to derive actionable insights from data

Skills

Required:Category strategyTeam leadershipMarket validationCross-functional collaboration

Benefits

  • Generous Holiday and time-off policy
  • Health Insurance options including Medical, Dental, and vision
  • Work-from-home support
  • Care benefits
  • Retirement; Pension plans internationally
  • Monthly allowance to dogfood the app
  • Parental Leave
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Whatnot

Whatnot is the largest livestream shopping platform in the U.S.

Whatnot is the largest livestream shopping platform in the U.S., connecting buyers and sellers in real-time across any category – from collectibles like trading cards to comics, fashion, sneakers, and more.

marketplacee-commerce
Company profileWebsite

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