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Head of Marketing, France

Whatnot· Marketing
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Hybrid (London, UK / Berlin, Germany)Full-timePosted 4w ago

About the role

Senior marketing leader responsible for owning and scaling demand growth in France, defining the market strategy, and leading a team of France-focused marketers to drive growth across multiple channels and partnerships.

Responsibilities

  • Own buyer growth in France, defining and executing the right marketing approach to drive first-time buyers and repeat engagement
  • Identify the key blockers to growth and define the most effective marketing interventions, using existing levers or introducing new approaches where needed
  • Set clear priorities and focus our efforts on the highest-impact opportunities
  • Drive marketing initiatives across influencer, paid, partnerships, and events - ensuring each lever contributes effectively to growth
  • Shape and guide the production of marketing content and campaigns in France, ensuring they are locally relevant, high-quality, and effective across the funnel
  • Define when and how to leverage digital and in-person events as growth drivers, focusing on high-impact opportunities
  • Manage and further scale the influencer team to build and scale a strong creator ecosystem in France
  • Ensure creator and influencer efforts translate into measurable business impact across the marketing funnel
  • Work closely with category and creative teams to align on priorities and drive execution
  • Directly manage a team of France-focused marketers and ensure high-quality execution across initiatives
  • Act as the connective tissue across teams, ensuring clarity, momentum, and accountability
  • Contribute to improving awareness, brand perception and trust in France
  • Identify and test relevant top-of-funnel opportunities to strengthen market presence over time

Qualifications

  • Experience working across multiple marketing levers (e.g. paid, influencer, partnerships, content, events) and combining them effectively
  • Strong judgment and prioritisation skills in a fast-moving environment
  • Strong instinct for what resonates in the French market, with the ability to guide high-quality, locally relevant marketing across the funnel
  • Experience managing or mentoring teams, with a focus on driving impact through others
  • Able to operate both strategically and hands-on when needed
  • Fluent in French and English (written and spoken) with a deep understanding of the French market, including cultural dynamics and consumer behaviour
  • Pragmatic, low ego, and adaptable
  • Comfortable operating in ambiguous environments where the playbook doesn’t yet exist
  • Motivated by impact and excited to build
  • Experience in marketplaces, creator-driven platforms, or community-led products is a plus
  • Familiarity with influencer and creator ecosystems is a plus

Skills

Required:Marketing strategy and growth governanceCross-channel marketing execution

Benefits

  • Generous Holiday and time-off policy
  • Health Insurance options including Medical, Dental, and Vision
  • Work-from-home support
  • Care benefits
  • Retirement; Pension plans internationally
  • Monthly allowance to dogfood the app
  • Parental Leave
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Whatnot

Whatnot is the largest livestream shopping platform in the U.S.

Whatnot is the largest livestream shopping platform in the U.S., connecting buyers and sellers in real-time across any category – from collectibles like trading cards to comics, fashion, sneakers, and more.

marketplacee-commerce
Company profileWebsite

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