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Head of Marketing, UK

Whatnot· Marketing
Apply on company site
Hybrid (London)Full-timePosted 4w ago

About the role

Role leading and scaling demand growth in the UK for Whatnot, owning market strategy, cross-channel execution, creator ecosystem development, and cross-functional leadership from London-based UK hub.

Responsibilities

  • Own buyer growth in the UK, defining and executing the right marketing approach to drive first-time buyers and repeat engagement
  • Identify blockers to growth and define effective marketing interventions
  • Set clear priorities and focus on high-impact opportunities
  • Drive marketing initiatives across influencer, paid, partnerships, and events
  • Shape and guide local marketing content and campaigns for the UK, ensuring relevance and funnel effectiveness
  • Leverage digital and in-person events as growth drivers with high-impact opportunities
  • Manage and scale the influencer team to build a strong UK creator ecosystem
  • Ensure creator/influencer efforts translate into measurable business impact across the funnel
  • Work closely with category and creative teams to align on priorities and drive execution
  • Directly manage a team of UK-focused marketers and ensure high-quality execution
  • Act as connective tissue across teams, ensuring clarity, momentum, and accountability
  • Contribute to awareness, brand perception and trust in the UK
  • Identify and test top-of-funnel opportunities to strengthen market presence over time
  • Flexible to work from home or from global office hubs; must live within commuting distance of London hub

Qualifications

  • Experience across multiple marketing levers (paid, influencer, partnerships, content, events)
  • Proven track record of driving measurable growth in the UK
  • Strong prioritisation and judgment in fast-moving environments
  • Ability to guide locally relevant marketing across the funnel
  • Experience managing or mentoring teams
  • Strategic and hands-on execution capability
  • Fluent in English with deep understanding of the UK market and consumer behavior
  • Pragmatic, low ego, adaptable
  • Comfort with ambiguity and building playbooks from scratch
  • Experience in marketplaces, creator-driven platforms, or community-led products a plus
  • Familiarity with influencer and creator ecosystems a plus

Skills

Required:Marketing strategy (UK market)Cross-channel marketing

Benefits

  • Generous Holiday and time-off policy
  • Health Insurance options including Medical, Dental, and vision
  • Work-from-home support
  • Care benefits
  • Retirement; Pension plans internationally
  • Monthly allowance to dogfood the app
  • Parental Leave
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Whatnot

Whatnot is the largest livestream shopping platform in the U.S.

Whatnot is the largest livestream shopping platform in the U.S., connecting buyers and sellers in real-time across any category – from collectibles like trading cards to comics, fashion, sneakers, and more.

marketplacee-commerce
Company profileWebsite

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