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Category Marketing Manager

Whatnot· Marketing
Apply on company site
Hybrid (New York, NY / San Francisco, CA / Los Angeles, CA / Seattle, WA / Remote (US))$126k - $165k + equityFull-timePosted 4w ago

About the role

Marketing manager responsible for driving hyper-growth and seller growth for a priority category, owning on-platform events, influencer relationships, and multi-channel campaigns to generate demand from buyers.

Responsibilities

  • Own buyer acquisition across a priority category, devising campaigns and events that generate buzz and grow demand for your category
  • Own the end-to-end planning and execution of on-platform events, product releases and other community moments across multiple channels
  • Manage a portfolio of influencers, including being the DRI for the relationship, content ideation, execution, and reporting
  • Partner with other marketers, such as social or paid creative to develop plans that support tentpole campaigns for your category, along with providing them category insights on an on-going basis.
  • Measure and iterate on the effectiveness of category marketing initiatives

Qualifications

  • 4+ years of marketing experience in a fast paced environment. Experience at a high-growth startup, marketplace or creator-focused platform is a plus
  • You’re a versatile marketer who can flex across strategy and execution, solve problems quickly, and own initiatives across multiple channels
  • You have strong project management skills and know how to lead complex, cross-functional initiatives to deliver high impact outcomes
  • You’re data driven, have experience tracking KPIs and monitoring success for marketing programs
  • You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed

Skills

Required:Marketing strategy and executionEvent planning and executionInfluencer/creator managementCross-functional collaboration

Benefits

  • Generous Holiday and Time off Policy
  • Health Insurance options including Medical, Dental, Vision
  • Work From Home Support
  • Care benefits
  • Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4%) and Pension plans internationally
  • Monthly allowance to dogfood the app
  • Parental Leave
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Whatnot

Whatnot is the largest livestream shopping platform in the U.S.

Whatnot is the largest livestream shopping platform in the U.S., connecting buyers and sellers in real-time across any category – from collectibles like trading cards to comics, fashion, sneakers, and more.

marketplacee-commerce
Company profileWebsite

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