← All roles

Category Marketing Manager, Australia

Whatnot
Apply on company site
Hybrid (Sydney, Australia / Melbourne, Australia)A$153k - A$180kFull-timePosted 4w ago

About the role

Marketing Manager role focused on growing a product category in Australia for Whatnot, leveraging influencer, paid, and event marketing to drive acquisition, retention, and category scale.

Responsibilities

  • Drive user acquisition for your category in Australia, developing campaigns and events that generate community buzz and grow demand on Whatnot
  • Build and manage a roster of influencers and creators, treating influencer marketing as a core performance channel. You’ll identify, onboard, and manage partners to drive first-time buyers with a focus on conversion and retention metrics
  • Develop high-performing content in partnership with our creative team for paid campaigns, ensuring ads deliver exceptional conversion and first-time buyer growth
  • Lead the planning and execution of digital and in-person events, partnering with sellers and internal teams to deliver programs that build awareness and drive core supply and demand metrics in Australia
  • Measure the effectiveness of marketing initiatives, using data to refine strategy, scale what works into market-specific playbooks, and partner with US and International counterparts to adapt proven approaches for the Australian market

Qualifications

  • Experience: 5–10 years in consumer or category marketing, ideally in fast-paced, high-growth environments. You’ve seen excellent marketing first-hand and applied those lessons to drive measurable results
  • Influencer marketing expertise: Proven track record building and managing a roster of influencers and creators as a performance channel, driving first-time buyers at competitive CAC
  • Creative & performance content: Ability to develop and deliver content that performs in paid ads and fuels acquisition at scale
  • Event marketing: Experience planning and executing digital and in-person events that deliver measurable growth and community engagement
  • Executional excellence & data-driven mindset: Proven ability to fully own end-to-end campaigns across multiple marketing channels, track KPIs, and optimize based on insights.
  • Mindset: Low ego, adaptable, and comfortable taking on unstructured challenges. You thrive in fast-moving environments and aren’t afraid to roll up your sleeves
  • Passion for creator communities and/or categories that thrive on Whatnot (e.g., collectibles, toys, TCG)

Skills

Required:Marketing strategy and planningInfluencer marketingContent creation for paid campaignsData analysis / KPI-driven decision making
Nice to have:Event marketing

Benefits

  • Generous Holiday and Time off Policy
  • Health Insurance options including Medical, Dental, Vision
  • Work From Home Support
  • Care benefits
  • Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
  • Monthly allowance to dogfood the app
  • Parental Leave
Last updated Oct 21, 2026. Interested? Apply on the company site.
Whatnot logo

About Whatnot

Whatnot is the largest livestream shopping platform in the U.S.

Whatnot is the largest livestream shopping platform in the U.S., connecting buyers and sellers in real-time across any category – from collectibles like trading cards to comics, fashion, sneakers, and more.

marketplacee-commerce
Company profileWebsite

More open roles at Whatnot